Performance Marketing Executive (Growth) in London

At Wuffes, we're on a mission to improve pet health at scale - and we're doing it at pace! Since launching in 2020, we've become the world's fastest-growing pet health company, building a science-led, high-performance business that's redefining premium pet care.

Our ambitions are huge. Every product we create is grounded in clinical efficacy, and we're powered by a global team committed to raising the bar. We expect excellence, act with urgency and care deeply about results - for our customers, our team and the business we're building together.

Wuffes is a fast-moving, high-accountability environment where performance matters and impact gets rewarded. If you're looking for somewhere to challenge yourself, operate at pace and scale something special - you'll thrive here. Plus, we have a lot of fun along the way!

In 2025, Wuffes was honoured to be named in the Inc. 5000 list of fastest-growing companies in America, ranking #400 with over 1,000% growth in just three years. It's proof of our momentum and a reminder of the global impact we're here to make on pet health.

What You Can Expect at Wuffes

• Ownership at Scale - Whether you're growing our brand, supporting customers or scaling operations, your work drives real results. You'll be trusted to lead, take ownership and make an impact from day one.
• High-Impact Work - We empower all pack members to experiment and refine what truly moves our mission forward.
• High-Performance Culture - You'll join a team of smart, driven operators who move fast and push for exceptional outcomes. We value ownership, ambition, and a bias for action.
• Accelerated Career Growth - We move fast, and so do our people. Delivering impact opens doors to new skills, fresh challenges and opportunities that match your ambition.
• Impact-Driven Growth - We're building a generational science-backed pet health brand, one that scales globally and improves the lives of pets and their people.

Your Role in the Pack

As Performance Marketing Executive, you'll be a key driver in our growth engine - managing high-impact acquisition campaigns and delivering insights that fuel smarter optimisation. Reporting into the Head of Growth, you'll bring a solid mix of strategic awareness and hands-on execution to scale our acquisition machine. This is a role for someone who thrives in a high-growth environment, enjoys problem-solving with data, punches above their weight and is motivated by delivering measurable impact and results they can own.

You'll run campaigns, follow the data, and keep leveling up performance, making sure Wuffes shows up in a meaningful way wherever people are searching, scrolling or clicking. This role is a unique opportunity to shape, scale, and accelerate growth within one of the fast-growing petcare brands worldwide, with opportunities for accelerated career growth.

Key Responsibilities:

• Launch and optimise paid social campaigns. Primary focus on Meta and Applovin, with experimentation channels in the mix.
• Support the development and delivery of a structured test-and-learn roadmap — from creative iterations to bidding strategies and audience segmentation.
• Track, analyse, and report on D2C metrics including CAC, ROAS, LTV, and channel performance, sharing insights that shape ongoing improvements.
• Collaborate closely with our in-house Performance Creative team, Retention, and Brand to ensure campaigns are data-informed and aligned to growth objectives.
• Be the voice of growth internally. Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation.
• Put forward business cases to trial new platforms and effectively communicate on results, including comprehensive recommendations on which platforms to take forward.

What You Bring

• 1+ year's experience working for a high-growth DTC brand, or performance marketing agency.
• Hands-on experience launching and optimising paid social campaigns.
• Strong analytical skills with the ability to interpret data, build reports, and translate insights into actionable recommendations.
• Solid understanding of CRO and what makes a high converting landing page.
• Knowledge of subscription economics and how that relates to acquisition goals.
• Familiarity with attribution models and performance measurement frameworks.
• A proactive, data-driven mindset with a passion for testing, learning, and growing within a fast-paced challenger brand.

Perks of the Pack

• Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure.
• Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first.
• Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
• Dog friendly office - Obviously! Bring your pup to work with you.
• Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter.
• Bike to work scheme - Ditch the commute stress and cycle to work.
• Enhanced family leave - More support for life's important moments and milestones.
• Pension scheme - Enroll in the Wuffes pension scheme.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.