At a Glance
- Tasks: Drive growth through impactful marketing campaigns and data-driven insights.
- Company: Join a fast-growing petcare brand with a vibrant culture.
- Benefits: Enjoy 25 days leave, health plans, hybrid work, and a dog-friendly office.
- Other info: Accelerated career growth opportunities in a dynamic environment.
- Why this job: Shape the future of petcare marketing while making a real impact.
- Qualifications: 3+ years in DTC or performance marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Location: London - Hybrid
Reporting to: Head of Growth (TBC)
Role type: Permanent / Full-time
As Growth Marketing Manager, you’ll be a key driver in our mighty growth engine - managing high-impact acquisition campaigns and delivering insights that fuel smarter optimisation. Reporting into the Head of Growth, you’ll bring a solid mix of strategic awareness and hands-on execution to scale our acquisition machine. This is a role for someone who thrives in a high-growth environment, enjoys problem-solving with data, punches above their weight and is motivated by delivering measurable impact and results they can own.
You’ll run campaigns, follow the data, and keep leveling up performance, making sure Wuffes shows up in a meaningful way wherever people are searching, scrolling or clicking. This role is a unique opportunity to shape, scale, and accelerate growth within one of the fast-growing petcare brands worldwide, with opportunities for accelerated career growth.
Your responsibilities
- Own and optimise 8-figures in paid media spend across Meta, TikTok and AppLoving, with a focus on driving profitable subscriber growth.
- Work closely with our product team to build a roadmap for improving the conversion rate on our landing pages.
- Track, analyse, and report on D2C subscription metrics including CAC, ROAS, LTV, and channel performance, sharing insights that shape ongoing improvements.
- Collaborate with our in-house Performance Creative team to ensure we’re maximising our paid media spend.
- Support our retention team on a wide variety of growth initiatives with the objective of improving LTV.
- Help bridge the gap between paid ads and organic social.
- Support the development and delivery of a structured test-and-learn roadmap - from creative iterations to bidding strategies and audience segmentation.
- Be the voice of growth internally. Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation.
- Put forward business cases to trial new platforms and effectively communicate on results, including recommendations on which platforms to take forward.
What you bring
- 3+ years of experience at a fast growing DTC brand, or a performance marketing agency specialising in ecommerce.
- Hands-on experience managing and optimising paid social campaigns - ideally with media spend at $500k+/month.
- Solid understanding of subscription economics and how that relates to acquisition goals.
- Strong analytical skills with the ability to interpret data, build reports, and translate insights into actionable recommendations.
- Solid understanding of what makes a high converting landing page, CRO, and analytics tools (e.g. Intelligems, HotJar etc).
- Familiarity with attribution models and performance measurement frameworks.
- Experience working with budgets and adjusting spend to maximise efficiency and performance outcomes.
- A proactive, data-driven mindset who loves testing, learning, and growing within a fast-paced challenger brand.
Perks of the Pack
- Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure.
- Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first.
- Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
- Dog friendly office - Obviously! Bring your pup to work with you.
- Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter.
- Bike to work scheme - Ditch the commute stress and cycle to work.
- Enhanced family leave - More support for life’s important moments and milestones.
- Pension scheme - Enroll in the Wuffes pension scheme.
If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.
Growth Marketing Manager Marketing · London HQ · employer: Wuffes
At Wuffes, we pride ourselves on being a dynamic and innovative employer that champions growth and creativity in the heart of London. Our hybrid work culture promotes a healthy work-life balance, while our commitment to employee development ensures that you have ample opportunities to advance your career in a fast-paced environment. With unique perks like a dog-friendly office and generous leave policies, we create a supportive atmosphere where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager Marketing · London HQ ·
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your hands-on experience in growth marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its growth strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Wuffes.
We think you need these skills to ace Growth Marketing Manager Marketing · London HQ ·
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Growth Marketing Manager role. Highlight your experience with paid media campaigns and data analysis, as these are key to what we’re looking for!
Show Off Your Data Skills:We love numbers! When you write your application, include specific examples of how you've used data to drive growth in previous roles. This will show us that you can bring measurable impact to our team.
Be Creative and Engaging:Your application is your first chance to impress us, so don’t hold back! Use a friendly tone and let your personality shine through. We want to see your passion for growth marketing and how you can fit into our vibrant culture.
Apply Through Our Website:To make sure your application gets to us quickly, apply directly through our website. It’s the easiest way for us to review your details and get back to you about the next steps!
How to prepare for a job interview at Wuffes
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like CAC, ROAS, and LTV. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Campaign Success
Prepare specific examples of successful campaigns you've managed, especially those involving significant media spend. Highlight your hands-on experience with platforms like Meta and TikTok, and be ready to explain the strategies that led to measurable results.
✨Understand the Brand
Do your homework on the company and its products. Familiarise yourself with their current marketing strategies and think about how you can contribute to their growth. Showing genuine interest in the brand will set you apart.
✨Be Ready to Problem-Solve
Expect questions that assess your problem-solving skills. Prepare to discuss challenges you've faced in previous roles and how you overcame them, particularly in high-growth environments. This will demonstrate your proactive, data-driven mindset.
