Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand identity and strategy, shaping Wuffes' presence across various channels.
- Company: Join a dynamic petcare brand ready to make waves in the market.
- Benefits: Enjoy 25 days leave, health plans, hybrid working, and a dog-friendly office.
- Other info: Collaborate with a passionate team and build a community around our brand.
- Why this job: Be a creative leader driving impactful campaigns in a high-growth environment.
- Qualifications: 7+ years in brand leadership with a strong creative and commercial mindset.
The predicted salary is between 43200 - 72000 £ per year.
Location: London - Hybrid
Reporting to: SVP of Marketing
Role type: Permanent / Full-time
As Head of Brand or Brand Director, you’ll lead Wuffes’ brand identity and strategy, ensuring we build a category-defining presence that inspires trust, drives awareness, and fuels growth. You’ll oversee brand positioning, advocacy, creative development, storytelling, and campaign execution across channels.
This role is all about laying the foundations of the brand behind-the-scenes but also shaping how it comes to life in the real world, including everything from trade show exhibitions to in-store retail display, PR stunts, influencer events and OOH media. You’ll be both a thinker and do-er.
Wuffes has been built focused on direct response marketing to date; now we’re ready for a truly creative leader to take the helm and shape our brand strategy. We have a market leading product, now we’re ready for a brand to match.
We’re looking for someone who thrives on shaking things up, spotting trends in real time, and turning consumer insights into fast, fearless, culture-driving work. You’ll manage an ambitious team of designers, copywriters, trade marketing and social media managers, who are ready for true leadership to build something that will stand the test of time.
You’ll work closely with the wider marketing team including Growth, Retention, Product, and Customer Experience to curate a best-in-class brand identity across every customer touchpoint, from ads and packaging to lifecycle communications, and community activations.
This is a high-impact leadership role for a brand builder who thrives in high-growth, challenger brand environments and knows how to combine strategy, creativity, and execution.
Responsibilities
- Brand Strategy & Positioning: Own and evolve Wuffes’ brand identity, positioning, and messaging across markets and channels. Think big. Marry strategy and tactics. Shape how the brand shows up in culture. Translate this into an omni-channel brand strategy that spans digital, retail, marketplace and professional (vet) channels.
- Marketing Communications: Develop and implement a communications strategy that brings our brand and products to life in compelling and authentic ways across channels. Develop defensible comms that see Wuffes stand out in an ultra-competitive category.
- Consumer Insights: Bring a data-led approach to consumer insights, ensuring we know as much about our consumers as possible. Own turning insights into action, by actively shaping developments to existing marketing assets and shaping new projects including the NPD pipeline.
- Community & Advocacy Building: Cultivate a thriving brand-led community that consumers want to be a part of and sets us apart from the rest. Develop smart feedback loops that allow our consumers seamless ways to show up as advocates for the brand. Simultaneously work with our SVP of Marketing to develop a world-class Vet Advisory Board to support credibility of the Wuffes brand. Manage advisory relationships and integrate expertise into our brand identity.
- Creative Development: Oversee the creation of campaigns, content, and brand assets that elevate awareness, engagement and create an ownable identity within the category. Bring fresh thinking to everything you do. We’re breaking new ground in petcare, and we need someone who embraces this with confidence, energy and optimism. Confidently manage creative development across multiple mediums from TV to OOH to direct mail.
- Campaign Leadership: Lead integrated brand campaigns from concept to execution, ensuring impact across paid, owned, and earned channels. Set the tone for the wider team for all campaigns and NPD launches with clear visual campaign identity and messaging frameworks.
- Cross-Functional Collaboration: Partner with Product, Growth, Customer Experience and Retention to ensure brand consistency and resonance across the customer journey. Be the brand lens on all areas of the wider marketing team and beyond.
- Brand Health & Market Insights: Establish and track key brand health metrics. Leverage research and data to refine brand strategy, ensuring we remain relevant and distinctive. Find an ownable space for us in the category, and stay close to cultural relevance.
- Team Leadership: Build, coach, and develop a high-performing junior brand team, setting the standard for creativity and excellence. Work with, and hold accountable, agencies where appropriate.
- Test & Iterate Fast: Develop frameworks for creative and consumer testing, learn quickly, and scale the messaging and ideas that resonate most.
What you bring
- 7+ years of brand leadership experience in high-growth consumer or omni-channel businesses, preferably in the subscription space
- Proven ability to shape and scale a brand in competitive markets and categories
- Strong creative instinct paired with commercial acumen
- Strong case studies across owned and earned channels inc. community, PR, social
- Proven ability to drive brand-led impact in major retail environments
- Hands-on experience leading integrated brand campaigns across multiple channels
- Deep understanding of consumer insights, research, and brand tracking
- Exceptional communication and storytelling skills
- A track record of building and leading high-performance teams
- Builder and operator mindset – equally strong in strategy and execution
- Bonus (but not essential): Experience in US market, experience in pet and/or veterinary space, experience in trade / retail environments
Perks of the Pack
- Time to recharge - 25 days annual leave (plus bank holidays) to reset, relax and adventure
- Health & dental cash plan - Everyday health and dental bills covered, because looking after our people comes first
- Core hours / Hybrid working - Our set office days are Monday, Wednesday and Friday, with core hours of 10am-4pm.
- Dog friendly office - Obviously! Bring your pup to work with you.
- Remote working - Fancy a change? Work from anywhere (time-zone permitting) for two weeks in summer and two weeks in winter
- Bike to work scheme - Ditch the commute stress and cycle to work
- Enhanced family leave - More support for life’s important moments and milestones
- Pension scheme - Enroll in the Wuffes pension scheme
- Reasonable adjustments during recruitment - If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us. We will always be happy to help.
Head of Brand employer: Wuffes
Contact Detail:
Wuffes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s at a networking event or an interview, let your passion shine through. Share your ideas and how you envision bringing Wuffes’ brand to life. Remember, they’re looking for someone who can shake things up!
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Wuffes, and express your interest. A well-crafted email showcasing your enthusiasm and skills can go a long way in landing that dream role.
✨Tip Number 4
Prepare for interviews by doing your homework. Understand Wuffes’ brand identity, recent campaigns, and market position. Bring fresh ideas to the table that align with their vision. This shows you’re not just another candidate; you’re someone who’s ready to lead and innovate!
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! Share specific examples of how you've shaped brand identities in the past and what makes you excited about building a brand like Wuffes.
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience in high-growth environments and how you can bring fresh ideas to our brand strategy. We want to see how you fit into our vision!
Be Authentic: We love authenticity! Don’t be afraid to show your personality in your application. Share your unique perspective on brand storytelling and how you would approach building a community around Wuffes.
Apply Through Our Website: Remember, the best way to apply is through our website! It’s super easy and ensures your application gets to the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Wuffes
✨Know Your Brand Inside Out
Before the interview, dive deep into Wuffes’ brand identity and strategy. Understand their current positioning, recent campaigns, and how they differentiate themselves in the petcare market. This knowledge will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Thinking
Prepare to discuss specific examples of how you've led creative campaigns in the past. Bring case studies that highlight your ability to blend strategy with creativity, especially in high-growth environments. Be ready to brainstorm ideas on how to elevate Wuffes’ brand presence.
✨Emphasise Data-Driven Insights
Wuffes values a data-led approach, so come prepared with insights from your previous roles. Discuss how you've used consumer data to shape brand strategies and drive impactful campaigns. This will demonstrate your analytical skills and understanding of market dynamics.
✨Demonstrate Leadership Skills
As a potential leader, it’s crucial to showcase your team management experience. Share stories about how you've built and developed high-performing teams, and how you foster collaboration across departments. Highlight your ability to inspire and motivate others to achieve brand goals.