At a Glance
- Tasks: Drive growth through high-impact marketing campaigns and data-driven insights.
- Company: Join Wuffes, the fastest-growing pet health company globally.
- Benefits: Enjoy 25 days annual leave, competitive salary, and career growth opportunities.
- Other info: Fast-paced culture with ownership and accelerated career growth.
- Why this job: Make a real impact in pet health while having fun in a dynamic environment.
- Qualifications: 1+ year experience in performance marketing and strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
Direct message the job poster from Wuffes Talent Manager @ Wuffes. We’re Hiring Globally!
About Us
At Wuffes, we’re on a mission to improve pet health at scale - and we’re doing it at pace! Since launching in 2020, we’ve become the world’s fastest-growing pet health company, building a science-led, high-performance business that’s redefining premium pet care. Our ambitions are huge. Every product we create is grounded in clinical efficacy, and we’re powered by a global team committed to raising the bar. We expect excellence, act with urgency and care deeply about results - for our customers, our team and the business we’re building together.
Wuffes is a fast-moving, high-accountability environment where performance matters and impact gets rewarded. If you’re looking for somewhere to challenge yourself, operate at pace and scale something special - you’ll thrive here. Plus, we have a lot of fun along the way!
In 2025, Wuffes was honoured to be named in the Inc. 5000 list of fastest-growing companies in America, ranking #400 with over 1,000% growth in just three years. It’s proof of our momentum and a reminder of the global impact we’re here to make on pet health.
What You Can Expect at Wuffes
- Ownership at Scale - Whether you’re growing our brand, supporting customers or scaling operations, your work drives real results. You’ll be trusted to lead, take ownership and make an impact from day one.
- High-Impact Work - We empower all pack members to experiment and refine what truly moves our mission forward.
- High-Performance Culture - You’ll join a team of smart, driven operators who move fast and push for exceptional outcomes. We value ownership, ambition, and a bias for action.
- Accelerated Career Growth - We move fast, and so do our people. Delivering impact opens doors to new skills, fresh challenges and opportunities that match your ambition.
- Impact-Driven Growth - We’re building a generational science-backed pet health brand, one that scales globally and improves the lives of pets and their people.
Your Role in the Pack
As Performance Marketing Executive, you’ll be a key driver in our growth engine - managing high-impact acquisition campaigns and delivering insights that fuel smarter optimisation. Reporting into the Head of Growth, you’ll bring a solid mix of strategic awareness and hands-on execution to scale our acquisition machine. This is a role for someone who thrives in a high-growth environment, enjoys problem-solving with data, punches above their weight and is motivated by delivering measurable impact and results they can own.
You’ll run campaigns, follow the data, and keep leveling up performance, making sure Wuffes shows up in a meaningful way wherever people are searching, scrolling or clicking. This role is a unique opportunity to shape, scale, and accelerate growth within one of the fast-growing petcare brands worldwide, with opportunities for accelerated career growth.
Responsibilities include:
- Launch and optimise paid social campaigns. Primary focus on Meta and Applovin, with experimentation channels in the mix.
- Support the development and delivery of a structured test-and-learn roadmap — from creative iterations to bidding strategies and audience segmentation.
- Track, analyse, and report on D2C metrics including CAC, ROAS, LTV, and channel performance, sharing insights that shape ongoing improvements.
- Collaborate closely with our in-house Performance Creative team, Retention, and Brand to ensure campaigns are data-informed and aligned to growth objectives.
- Be the voice of growth internally. Stay informed on platform updates, tools, and industry trends to help identify opportunities for continuous optimisation.
- Put forward business cases to trial new platforms and effectively communicate on results, including comprehensive recommendations on which platforms to take forward.
What you bring:
- 1+ year’s experience working for a high-growth DTC brand, or performance marketing agency.
- Hands-on experience launching and optimising paid social campaigns.
- Strong analytical skills with the ability to interpret data, build reports, and translate insights into actionable recommendations.
- Solid understanding of CRO and what makes a high converting landing page.
- Knowledge of subscription economics and how that relates to acquisition goals.
- Familiarity with attribution models and performance measurement frameworks.
- A proactive, data-driven mindset with a passion for testing, learning, and growing within a fast-paced challenger brand.
Perks of the Pack
Time to recharge - 25 days annual leave (plus...
Performance Marketing Executive (Growth) in Cardiff employer: Wuffes
At Wuffes, we pride ourselves on being a dynamic and innovative employer dedicated to improving pet health globally. Our high-performance culture fosters ownership and accountability, allowing employees to make a tangible impact from day one while enjoying accelerated career growth opportunities. With a commitment to fun and collaboration, Wuffes is the perfect place for those looking to thrive in a fast-paced environment and contribute to a meaningful mission.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive (Growth) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wuffes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wuffes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wuffes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wuffes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive (Growth) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wuffes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wuffes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wuffes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wuffes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wuffes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wuffes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
