At a Glance
- Tasks: Drive new business partnerships and generate revenue for the World Snooker Tour.
- Company: Join the dynamic team at World Snooker Tour, a leader in professional snooker.
- Benefits: Competitive salary up to £40,000, commission scheme, and opportunities for travel.
- Other info: Great career development opportunities and a chance to embrace the world of snooker.
- Why this job: Be part of an exciting growth phase in a fast-paced, collaborative environment.
- Qualifications: 3-4 years in sponsorship sales, strong communication, and relationship-building skills.
The predicted salary is between 40000 - 40000 £ per year.
Sporting Jobs is delighted to be working exclusively with World Snooker Tour (WST), searching for a driven, new business-focused Commercial Manager to join their expanding commercial team as they accelerate international growth.
About WST
WST is the commercial arm of professional snooker, responsible for growing and protecting the commercial value of the sport worldwide. Following a period of significant investment and change, WST is scaling its commercial operation, extending its international reach and deepening its relationships with brand partners across a wide range of sectors.
Working at WST
Colleagues describe a fast-moving, close-knit commercial team where people are given real ownership from day one. Curiosity, pace and a genuine enjoyment of the work are all valued, backed by a culture where colleagues look out for one another as much as they look out for results. If you'd rather build things than maintain them, you'll feel at home.
The Role
This role sits within WST's commercial team, reporting into senior leadership, with a single guiding purpose: generating new partnership revenue for WST. You'll build and manage a pipeline of prospective brand partners, and work closely with colleagues across marketing, data and insights, media and partner services to bring an insight-led, compelling commercial proposition to market.
What You'll Be Doing
- Meet and exceed agreed annual sales targets through the recruitment of new, high-value partnerships
- Own the full sales cycle for prospects - from first approach through to a signed agreement and a clean handover to the Partner Services team
- Identify, research and qualify new partnership targets across a broad range of brand categories and industries
- Build and run structured outreach campaigns, maintaining a consistently strong pipeline across current and upcoming seasons
- Take ownership of your own pipeline within WST's CRM, with clear activity tracking, revenue forecasting and consistent reporting
- Support the development of the positioning, content and messaging of WST's commercial proposition
- Develop tailored, insight-led partnership packages that create genuine value for both WST and the brand
- Support commercial negotiations, working with internal stakeholders and legal to ensure deals are commercially sound
- Maintain a thorough understanding of market, category and sponsorship trends, sharing relevant findings with the wider team
- Represent WST at industry events while building a personal network of brand and agency contacts
What We're Looking For
Experience
- A minimum of 3-4 years' experience in sponsorship sales within sport or entertainment
- Demonstrable experience contributing to the delivery of partnership revenue
- Experience prospecting and running outreach campaigns that generate new conversations
- Familiarity with sponsorship contracts and how effective partnership programmes work in practice
Knowledge
- Understanding of the wider sports and entertainment market and the commercial revenue sources of global rights holders
- Understanding of how commercial rights can be packaged and leveraged to deliver against a brand's objectives
- Knowledge of snooker is a bonus, but a genuine willingness to embrace the sport is essential
Skills and Aptitude
- Dynamic and energetic, with an appetite for new business and the resilience to sustain momentum through an extended sales cycle
- A consultative approach to sales, with the persistence and determination to progress opportunities to conclusion
- A strong communicator and excellent relationship builder
- Highly organised, with excellent planning skills and strong attention to detail
- An entrepreneurial and proactive mindset, with the confidence to generate ideas and act on them
- A collaborative team player, equally comfortable working independently
- Flexible and adaptable within a fast-paced working environment
- A personal ambition to learn and develop, with enthusiasm for working in a growth environment
- Competent using CRM tools to manage pipeline, activity and reporting, and proficient in Microsoft Office
Package
- Permanent, full-time role
- Salary of up to £40,000 pa, with a structured commission scheme
- Based in London (Waterloo)
- Travel will be required, with reasonable notice
We're Also Recruiting
Sporting Jobs is also recruiting, on behalf of WST, for a Partnership Services Manager focused on existing partner relationships, and a Commercial Executive to join the wider team - a great opportunity for someone earlier in their career. If either sounds like a better fit for you, or for someone you know, we'd love an introduction.
How To Apply
To apply, or to have a confidential conversation about this role, please get in touch with Sporting Jobs quoting the job title above. Sporting Jobs are working exclusively with WST on this appointment, and any applications will be directed there.
Commercial Manager in London employer: WST
World Snooker Tour (WST) is an exceptional employer, offering a dynamic and supportive work environment in the heart of London. With a focus on employee ownership and growth, WST provides ample opportunities for professional development while fostering strong relationships within a close-knit team. The company's commitment to innovation and excellence in partnership management ensures that employees are engaged in meaningful work that contributes to the global expansion of snooker.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in London
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like WST. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including WST. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Commercial Manager in London
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining WST aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at WST
✨Highlight Your Passion for Sports
When chatting with WST, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
