At a Glance
- Tasks: Drive new partnerships and revenue for the exciting world of snooker.
- Company: Join World Snooker, a dynamic team transforming the sport globally.
- Benefits: Competitive salary, commission scheme, and opportunities for growth.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Be part of snooker's evolution and make a real impact in sports marketing.
- Qualifications: 3-4 years in sponsorship sales; passion for sports is a must.
The predicted salary is between 40000 - 40000 £ per year.
Do you want to help the game of snooker evolve and supercharge its growth around the world?
World Snooker are looking for a talented and energetic person to join our growing commercial team, during this exciting phase of transformation and growth for the sport.
About WST
World Snooker Limited is the commercial entity responsible for the commercial exploitation and promotion of professional snooker events and is the custodian of the sport’s commercial rights.
Working With Us
At WST, we are creating an environment that supports our colleagues to perform at their best.
We believe that work should be fun and rewarding, and whilst we are passionate about delivery, we are one team and supporting each other is key to our success.
We are on a journey to modernise and grow over the next decade and aspire to be innovative, curious and relentless in our drive for improvement.
What You Will Be Doing
Working within the Commercial function of WST, this role reports to the Head of Partnership Sales and supports the delivery of the wider commercial sales strategy.
The single guiding purpose of this role is to generate new partnership revenue for WST.
Alongside the development and management of a pipeline of prospective Partners, you will support the positioning of WST's commercial proposition in the market.
This involves working closely with colleagues across Marketing, Data and Insights, Media and Partner Services to ensure that what is taken to brands is insight-led, compelling and deliverable.
Key Responsibilities
- Meet and exceed agreed annual sales targets through the recruitment of new, high-value partnerships
- Own the full sales cycle for prospects – from first approach through to a signed agreement and a clean handover to the Partner Services team
- Identify, research and qualify new partnership targets across a broad range of brand categories and industries
- Build and run structured outreach campaigns, maintaining a consistently strong pipeline across the current and upcoming seasons
- Take ownership of your own pipeline within WST’s CRM, with clear activity tracking, revenue forecasting and consistent reporting on activity and deal progress
- Support the Head of Partnership Sales in developing the positioning, content and messaging of WST’s commercial proposition
- Develop tailored, insight-led partnership packages that create genuine value for both WST and the brand
- Support commercial negotiations, working with internal stakeholders and legal to ensure deals are commercially sound
- Maintain a thorough understanding of market, category and sponsorship trends, sharing relevant findings with the wider Commercial team
- Represent WST at industry events while building a personal network of brand and agency contacts
What We're Looking For
Experience
- A minimum of 3-4 years' experience in sponsorship sales within sport or entertainment.
- Demonstrable experience of contributing to the delivery of partnership revenue.
- Experience of prospecting and running outreach campaigns that generate new conversations.
- Familiarity with sponsorship contracts and how effective partnership programmes work in practice.
- Knowledge
- Understanding of the wider sports and entertainment market and the commercial revenue sources of global rights holders.
- Understanding of how commercial rights can be packaged and leveraged to deliver against a brand's objectives.
- Knowledge of snooker is a plus – but a willingness to embrace the sport is essential.
Skills and Aptitude
- Dynamic and energetic, with a demonstrable appetite for new business and the resilience to sustain momentum throughout an extended sales cycle.
- A consultative approach to sales, with the persistence and determination to progress opportunities to conclusion.
- A strong communicator and an excellent relationship builder.
- Highly organised, with excellent planning skills and strong attention to detail.
- An entrepreneurial and proactive mindset, with the confidence to generate ideas and act on them.
- A collaborative team player who is equally comfortable working independently.
- Flexible and adaptable within a fast-paced working environment.
- A personal ambition to learn and develop, with enthusiasm for working within a growth environment.
- Competent in using CRM tools to manage pipeline, activity and reporting.
- Proficient in Microsoft Office.
- Additional Information
- Permanent / Full-Time
- Salary of up to £40,000 pa, including a structured commission scheme
- Location is London (Waterloo)
- Travel will be required, with reasonable notice
- #J-18808-Ljbffr
Commercial Manager employer: WST
At World Snooker, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. Our commitment to employee growth is evident through our supportive environment, where innovation and teamwork are at the forefront of our mission to transform the sport of snooker. Located in the heart of London, we offer competitive salaries, a structured commission scheme, and the unique opportunity to be part of a dynamic team driving meaningful change in the world of sports.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Manager at WST, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including WST. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for WST:When writing your cover letter, make sure to tailor your message specifically for WST. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at WST
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show WST that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show WST that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with WST’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
