At a Glance
- Tasks: Drive new business partnerships and generate revenue for the World Snooker Tour.
- Company: Join the dynamic team at World Snooker Tour, a leader in professional snooker.
- Benefits: Competitive salary up to £40,000, commission scheme, and opportunities for growth.
- Other info: Flexible working environment with travel opportunities and a supportive team culture.
- Why this job: Be part of an exciting journey in a fast-paced environment with real ownership.
- Qualifications: 3-4 years in sponsorship sales, strong communication, and relationship-building skills.
The predicted salary is between 36000 - 44000 £ per year.
Sporting Jobs is delighted to be working exclusively with World Snooker Tour (WST), searching for a driven, new business-focused Commercial Manager to join their expanding commercial team as they accelerate international growth.
About WST
WST is the commercial arm of professional snooker, responsible for growing and protecting the commercial value of the sport worldwide. Following a period of significant investment and change, WST is scaling its commercial operation, extending its international reach and deepening its relationships with brand partners across a wide range of sectors.
Working at WST
Colleagues describe a fast-moving, close-knit commercial team where people are given real ownership from day one. Curiosity, pace and a genuine enjoyment of the work are all valued, backed by a culture where colleagues look out for one another as much as they look out for results. If you’d rather build things than maintain them, you’ll feel at home.
The Role
This role sits within WST's commercial team, reporting into senior leadership, with a single guiding purpose: generating new partnership revenue for WST. You’ll build and manage a pipeline of prospective brand partners, and work closely with colleagues across marketing, data and insights, media and partner services to bring an insight-led, compelling commercial proposition to market.
What You’ll Be Doing
- Meet and exceed agreed annual sales targets through the recruitment of new, high-value partnerships.
- Own the full sales cycle for prospects - from first approach through to a signed agreement and a clean handover to the Partner Services team.
- Identify, research and qualify new partnership targets across a broad range of brand categories and industries.
- Build and run structured outreach campaigns, maintaining a consistently strong pipeline across current and upcoming seasons.
- Take ownership of your own pipeline within WST's CRM, with clear activity tracking, revenue forecasting and consistent reporting.
- Support the development of the positioning, content and messaging of WST's commercial proposition.
- Develop tailored, insight-led partnership packages that create genuine value for both WST and the brand.
- Support commercial negotiations, working with internal stakeholders and legal to ensure deals are commercially sound.
- Maintain a thorough understanding of market, category and sponsorship trends, sharing relevant findings with the wider team.
- Represent WST at industry events while building a personal network of brand and agency contacts.
What We’re Looking For
Experience
- A minimum of 3-4 years' experience in sponsorship sales within sport or entertainment.
- Demonstrable experience contributing to the delivery of partnership revenue.
- Experience prospecting and running outreach campaigns that generate new conversations.
- Familiarity with sponsorship contracts and how effective partnership programmes work in practice.
Knowledge
- Understanding of the wider sports and entertainment market and the commercial revenue sources of global rights holders.
- Understanding of how commercial rights can be packaged and leveraged to deliver against a brand's objectives.
- Knowledge of snooker is a bonus, but a genuine willingness to embrace the sport is essential.
Skills and Aptitude
- Dynamic and energetic, with an appetite for new business and the resilience to sustain momentum through an extended sales cycle.
- A consultative approach to sales, with the persistence and determination to progress opportunities to conclusion.
- A strong communicator and excellent relationship builder.
- Highly organised, with excellent planning skills and strong attention to detail.
- An entrepreneurial and proactive mindset, with the confidence to generate ideas and act on them.
- A collaborative team player, equally comfortable working independently.
- Flexible and adaptable within a fast-paced working environment.
- A personal ambition to learn and develop, with enthusiasm for working in a growth environment.
- Competent using CRM tools to manage pipeline, activity and reporting, and proficient in Microsoft Office.
Package
- Permanent, full-time role.
- Salary of up to £40,000 pa, with a structured commission scheme.
- Based in London (Waterloo). Travel will be required, with reasonable notice.
We’re Also Recruiting
Sporting Jobs is also recruiting, on behalf of WST, for a Partnership Services Manager focused on existing partner relationships, and a Commercial Executive to join the wider team - a great opportunity for someone earlier in their career. If either sounds like a better fit for you, or for someone you know, we’d love an introduction.
How To Apply
To apply, or to have a confidential conversation about this role, please get in touch with Sporting Jobs quoting the job title above. Sporting Jobs are working exclusively with WST on this appointment, and any applications will be directed there.
Commercial Manager in City of London employer: WST
World Snooker Tour (WST) is an exceptional employer, offering a dynamic and supportive work environment in the heart of London. With a focus on employee ownership and growth, WST provides ample opportunities for professional development while fostering strong relationships within a close-knit team. The company's commitment to innovation and excellence in partnership management ensures that employees are engaged in meaningful work that contributes to the global expansion of snooker.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WST and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WST are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WST on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WST. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WST. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WST:Show us that you’ve done your homework! In your application, briefly mention what you admire about WST’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WST
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WST will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WST, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
