At a Glance
- Tasks: Shape and execute marketing strategies for Property & Buildings and Manufacturing sectors.
- Company: Join WSP, a leading engineering firm with a collaborative culture.
- Benefits: 12-month contract with opportunities for career growth and impactful projects.
- Other info: Fast-paced environment with a focus on innovation and sustainability.
- Why this job: Make a meaningful difference while working with talented professionals.
- Qualifications: 8-10 years in marketing with strong stakeholder management skills.
The predicted salary is between 56250 - 68750 £ per year.
Shape the Future With Us
At WSP, we see the world differently. As one of the world's leading engineering and professional services firms, we bring together future-ready thinkers, technical experts and trusted advisors to create positive impact for communities around the globe.
We are looking for an experienced Marketing Manager to join our Global Marketing & Communications team on a 12-month parental leave contract. This is a fantastic opportunity to play a strategic role in supporting business growth, strengthening client relationships, and enhancing WSP's market presence in Property & Buildings and Manufacturing.
Role Overview
The Global Marketing Manager is responsible for shaping and executing the marcoms strategy for the Property & Buildings and Industrial & Advanced Manufacturing business. This role is pivotal in building strong relationships with sector stakeholders to gain a deep understanding of business strategy, market dynamics, competitor landscape, client insights and organizational capabilities. By translating these insights into actionable marcoms strategies, the Global Marketing Manager ensures that marcoms initiatives drive measurable business impact and ROI.
Key Responsibilities
- Marcoms Strategy Development: Develop and implement marcoms strategies for designated sectors/businesses, ensuring alignment with overall business objectives and priorities. Contribute to the development of the overarching Global Marcomms Strategy.
- Stakeholder Engagement: Build and maintain strong relationships with Global sector/business stakeholders and local marcoms & business leads to understand their strategic goals and translate these into effective marcoms strategies. Serve as the primary MarComs point of contact for the relevant sector/business leaders. Manage expectations, timelines, and communications between MarComs and the business.
- Marcomms Collaboration: Work closely with campaign, digital and coms teams to brief them on sector/business specific marcoms strategies and needs, oversee execution, and report back to the business on performance and ROI.
- Market & Competitor Insight: Conduct thorough market research, client analysis, and competitive analysis to identify opportunities, to inform the marcoms strategy, positioning, and develop compelling client value propositions.
- Proposition Development: Leverage deep market and organizational understanding to develop differentiated propositions that showcase the company’s capabilities.
- Client-Centric Approach: Collaborate with Global client marketing leads to ensure that clients and prospects are at the heart of the marcoms strategy, driving engagement and growth.
- Performance Measurement: Measure and report on the impact of marcoms initiatives, providing clear insights into ROI and business outcomes. Input into regular marketing, SAP and sector reporting requirements.
- Cross-Functional Collaboration: Partner with global and local marcomms teams to ensure integrated, consistent, localised strategy and marketing activity delivery. Facilitate knowledge-sharing across teams to maximize efficiency and consistency.
What we’re looking for:
- 8–10 years of experience in marketing, marketing communications, or a closely related B2B/professional services marketing role.
- Demonstrated experience developing and implementing marketing or marcomms strategies aligned to business objectives.
- Strong stakeholder management and business-partnering skills, with the ability to build relationships, understand strategic goals, and translate business needs into marketing activity.
- Experience working collaboratively with campaign, digital, communications, and/or regional marketing teams to brief, coordinate, and support integrated execution.
- Strong market research, client insight, and competitor analysis capability, with the ability to translate findings into actionable recommendations.
- Experience developing clear positioning, messaging, or value propositions for business, sector, or client audiences.
- Ability to apply a client-centric marketing approach, ensuring marketing plans reflect client and prospect needs.
- Property & Buildings or Manufacturing industry experience preferable but not essential.
- Highly motivated, proactive, and comfortable delivering in a fast-paced environment with multiple priorities and stakeholders.
Why Join WSP?
At WSP, you'll have the opportunity to work alongside some of the industry's most talented professionals on projects that make a meaningful difference. We foster a culture of collaboration, innovation and inclusion, empowering our people to grow their careers while contributing to a more sustainable future.
Imagine a better future for you and a better future for us all. With us, you can.
Marketing Manager, Global Property & Buildings and Industrial & Advanced Manufacturing, 12 month Fixed Term Contract in London employer: WSP
WSP is an exceptional employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to lead impactful projects in urban drainage and wastewater modelling. With a strong focus on professional development, our team members benefit from extensive training and growth opportunities, all while working in a hybrid environment that promotes work-life balance. Located across the UK, we offer a dynamic workplace where your contributions directly influence local and national infrastructure solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Global Property & Buildings and Industrial & Advanced Manufacturing, 12 month Fixed Term Contract in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Manager, Global Property & Buildings and Industrial & Advanced Manufacturing, 12 month Fixed Term Contract in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at WSP from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at WSP specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at WSP
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at WSP, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show WSP you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure WSP that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for WSP, so think on your feet and don't hesitate to showcase your creativity!
