At a Glance
- Tasks: Lead innovative marketing campaigns for women's football, engaging fans and driving growth.
- Company: Join WSL Football, a pioneering force in women's professional football.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Flexible role in a vibrant culture, perfect for those passionate about sport and creativity.
- Why this job: Be part of a transformative movement in women's sports and shape the future of football.
- Qualifications: Proven creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 55000 - 65000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.
Looking ahead, the next phase of growth is underpinned by our internal positioning statement ‘New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a strong cross-agency team to deliver our highest profile marketing campaigns supported with growing paid media investment to expand and engage our fanbase.
What will you be doing?
- Delivery of the season-long campaign and paid media plan: Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Lead the delivery of the campaign plan from brief to execution across the season, including developing industry-leading, distinctive and culturally relevant campaigns for the three marquee moments of season launch (September), back to football (January) and end of season (May).
- Manage a cross-functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Oversee the delivery of the Ocean Outdoor partnership, working with the Marketing Coordinator.
- Work with the Marketing Manager to develop and implement a world-leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Be the brand guardian for WSL Football – including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Oversee the marketing activation around our flagship events, including the Subway Women's League Cup and Play-Off presented by Mercedes-Benz.
- Oversee, track and report on the entire Marketing budget.
- This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand‑out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Deep expertise in paid media strategy and activation, with the ability to balance creativity and effectiveness.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- An inspiring people leader, invested in developing talent and building a high‑performance team.
Please note that Women's Super League Football office is based in Farringdon in Central London. Women's Super League Football welcomes applications from everyone.
Senior Marketing Manager employer: WSL Football
At WSL Football, we are not just transforming women's football; we are redefining the landscape of sport and culture in England. Located in the vibrant heart of Central London, we offer a dynamic work environment that fosters creativity and collaboration, empowering our employees to lead innovative marketing campaigns that resonate with fans. With a commitment to professional growth and a culture that celebrates diversity and inclusion, WSL Football is an exceptional employer for those looking to make a meaningful impact in the world of sports.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your ideas to the table. Whether it’s a fresh marketing campaign concept or a unique way to engage fans, let your passion shine through. We love seeing candidates who think outside the box!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their brand positioning, especially around 'New Wave Football'. Tailor your responses to show how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. So, hit that apply button and let’s make waves together in women’s football!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for women's football shine through! We want to see how excited you are about transforming the game and engaging fans. Share your personal connection to the sport and how it drives your creativity.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in sports or cultural contexts. We’re looking for someone who can bring fresh perspectives, so don’t be shy about showcasing your standout campaigns and how they align with our vision of 'New Wave Football'.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured writing that gets straight to the heart of your achievements and ideas. Use bullet points if it helps, and make sure to proofread for any typos or errors before hitting send!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on being part of our team from the get-go!
How to prepare for a job interview at WSL Football
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you fully understand WSL Football's brand positioning and creative platform, 'New Wave Football'. Be ready to discuss how you can bring this to life through innovative marketing campaigns that resonate with fans and reflect the cultural significance of women's football.
✨Showcase Your Creative Leadership
Prepare examples of past marketing campaigns you've led that demonstrate your ability to originate and deliver culturally relevant ideas. Highlight how you've successfully collaborated with cross-functional teams and agencies to achieve standout results, as this role requires strong leadership in a complex environment.
✨Be Data-Driven Yet Creative
Familiarise yourself with the importance of paid media strategy and ROI. Be ready to discuss how you've balanced creativity with effectiveness in previous roles, and how you plan to obsess over the effectiveness of WSL Football's growing investment in paid media.
✨Engage with the Audience
Think about ways to create memorable fan experiences and event activations. Prepare to share your insights on how to engage audiences emotionally and inclusively, as this is key to driving attendance and building a loyal fanbase for WSL Football.
