At a Glance
- Tasks: Lead innovative marketing campaigns for women's football, engaging fans and driving growth.
- Company: Join WSL Football, a pioneering force in women's professional football in England.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Flexible role in a vibrant culture, perfect for those passionate about sport and creativity.
- Why this job: Be part of a transformative movement in women's sports and shape the future of football.
- Qualifications: Proven creative leader with experience in impactful marketing and team collaboration.
The predicted salary is between 55000 - 65000 £ per year.
Welcome to a new era for women's professional football in England. With the creation of WSL Football, an independent company solely dedicated to the women's professional game, we can transform women's football in this country. WSL Football will accelerate the sustainable growth of the women's game. Our leagues (Barclays WSL and Barclays WSL2) are already the pinnacle of domestic women's club football.
Looking ahead, the next phase of growth is underpinned by our internal positioning statement ‘New Wave Football', bringing new energy, new ideas and new ways of engaging fans. We are building a team of brilliant people who are passionate about bringing this new wave to life. This is a significant leadership role in the marketing team. The Senior Marketing Manager will lead a strong cross-agency team to deliver our highest profile marketing campaigns supported with growing paid media investment to expand and engage our fanbase.
What will you be doing?
- Delivery of the season-long campaign and paid media plan: Be the true champion of our brand positioning (New Wave Football) and creative platform internally, ensuring all work is bringing these to life.
- Lead the delivery of the campaign plan from brief to execution across the season, including developing industry-leading, distinctive and culturally relevant campaigns for the three marquee moments of season launch (September), back to football (January) and end of season (May).
- Manage a cross-functional team internally to deliver these campaigns.
- Lead the relationship with all creative agencies to deliver our campaigns.
- Lead the delivery of the paid media plan for the season, including the three marquee moments and strategy for other parts of the marketing plan.
- Oversee the delivery of the Ocean Outdoor partnership, working with the Marketing Coordinator.
- Work with the Marketing Manager to develop and implement a world-leading centralised programme of marketing support for our 26 clubs to help accelerate their growth trajectories.
- Be the brand guardian for WSL Football – including leading the relationship with our brand tracking agency and ensuring adherence to our brand toolkit.
- Oversee the marketing activation around our flagship events, including the Subway Women's League Cup and Play-Off presented by Mercedes-Benz.
- Oversee, track and report on the entire Marketing budget.
- This role will manage two direct reports: 1 x Marketing Manager and 1 x Marketing Coordinator.
What are we looking for?
- A proven creative leader with a strong point of view, able to originate, champion and deliver stand‑out, culturally resonant marketing campaigns.
- Experience bringing a brand positioning and creative platform to life, consistently and distinctively, across an integrated marketing mix.
- Deep expertise in paid media strategy and activation, with the ability to balance creativity and effectiveness.
- Exceptional brief writing skills, able to set inspiring creative direction and clear guardrails.
- Strong collaborator with the ability to influence senior stakeholders.
- Ability to create memorable fan and event experiences that feel inclusive and emotionally engaging.
- An inspiring people leader, invested in developing talent and building a high‑performance team.
Please note that Women's Super League Football office is based in Farringdon in Central London. Women's Super League Football welcomes applications from everyone.
Senior Marketing Manager in London employer: WSL Football
At WSL Football, we are not just transforming women's football; we are redefining the landscape of sport and culture in England. Located in the vibrant heart of Central London, we offer a dynamic work environment that fosters creativity and collaboration, empowering our employees to lead innovative marketing campaigns that resonate with fans. With a strong commitment to employee growth and a culture that celebrates diversity and inclusion, WSL Football is an exceptional employer for those looking to make a meaningful impact in the world of sports.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas that align with the brand's vision. Think about how you can contribute to the 'New Wave Football' concept and bring fresh perspectives to the table. This is your chance to shine!
✨Tip Number 3
Be ready to discuss your past successes. Have examples of campaigns you've led or contributed to that made a real impact. Use metrics to back up your claims—everyone loves a good success story, especially when it shows your ability to drive engagement and growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the WSL Football team. Don’t miss out on this opportunity to be part of something transformative!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for women's football shine through! We want to see how excited you are about transforming the game and engaging fans. Share your personal connection to the sport and how it drives your creativity.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially any campaigns that resonate with our brand positioning of 'New Wave Football'. We’re looking for specific examples that showcase your ability to deliver culturally relevant campaigns that cut through the noise.
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language to describe your achievements and skills. We appreciate a well-structured application that makes it easy for us to see why you’d be a great fit for the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at WSL Football
✨Know Your Brand Inside Out
Before stepping into the interview, make sure you fully understand WSL Football's brand positioning and creative platform, 'New Wave Football'. Be ready to discuss how you can bring this to life through innovative marketing campaigns that resonate with fans and reflect the cultural significance of women's football.
✨Showcase Your Creative Leadership
Prepare examples of past marketing campaigns you've led that demonstrate your ability to originate and deliver culturally relevant ideas. Highlight how you've successfully collaborated with cross-functional teams and agencies to achieve standout results, as this role requires strong leadership in a complex environment.
✨Be Data-Driven Yet Creative
Familiarise yourself with the importance of paid media strategy and ROI. Be ready to discuss how you've balanced creativity with effectiveness in previous roles, and how you plan to obsess over the effectiveness of WSL Football's growing investment in paid media to engage fans.
✨Engage with the Football Community
Demonstrate your passion for women's football and your understanding of the current landscape. Share insights on how you can create memorable fan experiences and leverage partnerships with clubs and broadcasters to elevate the brand. This will show your commitment to the sport and its community.
