Sales & Events Manager in London

Sales & Events Manager in London

London Full-Time 45000 - 45000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead sales and events across iconic London venues, creating unforgettable experiences.
  • Company: Dynamic hospitality company focused on innovation and customer experience.
  • Benefits: 28 days holiday, volunteering days, enhanced maternity leave, and bespoke training.
  • Other info: Opportunity for career growth and creativity in a supportive team.
  • Why this job: Shape the future of events while making a real impact in a vibrant environment.
  • Qualifications: Experience in sales and events management with strong communication skills.

The predicted salary is between 45000 - 45000 £ per year.

Company Description

Location: London

Salary: £45,000

40 hours per week - Monday to Friday

Benefits:

  • 28 Days holiday including bank holidays
  • 3 volunteering days
  • 3 days grandparent leave
  • 24 week’s enhanced maternity leave
  • Bespoke training and development opportunities
  • Pension and life insurance
  • Discounts available on our Perkbox app; high street shops, holidays & cinema
  • Wellbeing hub
  • Access to employee assistance programme
  • Free meals whilst at work
  • Career development opportunities
  • HIT Apprenticeships for all experience levels

We have an exciting opportunity for an experienced Sales and Events Manager to join our business and take ownership of sales and events across a number of prestigious London locations. If you are commercially driven, confident building client relationships and passionate about creating memorable events, this is an opportunity to shape the offer, grow revenue and make a visible impact.

You’ll bring together proactive sales, strong pipeline management and close collaboration with our culinary and operational teams to turn opportunities into successful events.

Job Description

We’re looking for an outstanding Sales and Events Manager to take ownership across a group of distinctive London locations. This is not a role for simply processing enquiries and sending quotes. We need someone who will get out there, create demand, build a healthy pipeline and turn opportunities into revenue while making the booking journey straightforward for every customer. You’ll have the freedom to shape how we sell the venues, package the offer and grow the events business. There is real scope to make your mark.

What you’ll be doing:

  • You’ll own the sales and events journey across several locations, from the first conversation to delivery and follow-up.
  • Proactively promote our event spaces and find new revenue opportunities.
  • Build strong relationships with workplace communities, event organisers, corporate bookers and prospective clients.
  • Handle incoming enquiries quickly, personally and with commercial focus.
  • Create proposals, quotations, packages and event ideas that make people want to book.
  • Use our sales, CRM and event-booking systems properly to manage activity, conversion and pipeline.
  • Develop seasonal event brochures, sales materials and targeted campaigns.
  • Keep deposits, contracts, booking details, event administration and final invoicing accurate and on time.
  • Be the customer’s main point of contact throughout the booking journey.
  • Work closely with chefs and operational teams to turn briefs into memorable events.
  • Know what is selling, what is not and where we need to push harder.
  • Track conversion, repeat business and revenue, then use the numbers to improve results.
  • Support the delivery of important events when needed.

This is a proper commercial role, not a booking administrator position. You’ll own the pipeline, keep the CRM in good order, improve conversion and make sure customers have a great experience across every location.

What success looks like:

  • The sales pipeline is active, visible and growing.
  • Enquiries are handled quickly and converted confidently.
  • Revenue grows across the portfolio.
  • Customers come back because the experience was brilliant.
  • Our event packages feel current, relevant and commercially strong.
  • Locations are promoted proactively rather than relying solely on inbound demand.
  • Operational teams receive clear, accurate information and are properly set up to deliver.
  • We understand where opportunities are being won, lost or left on the table.
  • Clients see us as creative, responsive and easy to work with.

Put simply, we need dedicated ownership that grows event revenue, improves the booking journey and gives operational teams the information they need to deliver well.

What we’re looking for:

We’re less interested in the job titles you have held than in what you have delivered. You’ll need:

  • A track record of growing sales and revenue in events, hospitality, venues or another customer-led business.
  • Experience managing enquiries, proposals, conversion and repeat business.
  • Confidence using CRM, online sales or event-booking systems.
  • Clear, confident written and verbal communication.
  • Real commercial drive and the confidence to go after opportunities.
  • A strong feel for customer experience.
  • The organisation to manage several locations, competing priorities and deadlines without losing the detail.
  • Creativity when developing packages, events and campaigns.
  • Confidence working with clients, chefs and operational teams.
  • Good judgement knowing when to challenge, adapt or get stuck in.
  • The resilience to stay calm and find solutions when plans change.
  • You’ll be ambitious, accountable and full of ideas and practical enough to turn those ideas into revenue.

This is mainly a sales and events role, but hospitality does not always happen neatly behind a laptop. There will be occasions when you need to be visible at an event, support the team, solve a problem or help bring an important experience to life. You won’t be expected to run every event personally, but you must be comfortable getting close to the operation when it matters.

Working pattern:

You’ll mainly work Monday to Friday during normal business hours. There will be some evenings and weekends, depending on the events calendar, but they will not be the normal weekly pattern.

Why this opportunity is different:

Many sales and events roles are about maintaining someone else’s process. This one is about building something better. You’ll have several locations and very different spaces to bring to market. The opportunity is to join up sales, marketing, digital booking, customer experience and operational delivery properly. You’ll have room to test ideas, sharpen the packages, challenge how we sell and create a more proactive commercial rhythm across the portfolio. You’ll be trusted to take ownership and expected to make things happen.

Qualifications:

  • Relevant academic or professional qualification in the respective field.
  • Previous experience in a similar role within the hospitality industry is preferred.
  • Strong communication and interpersonal skills.
  • Customer-focused with a positive and professional attitude.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong organizational skills with attention to detail.

Interested? If you can show how you have grown revenue, converted opportunities, built loyal customer relationships and delivered brilliant events, we would like to hear from you. Tell us what you achieved, how you did it and what you think you could build here. Bring the energy, commercial thinking and ideas. We’ll give you the platform to make a visible impact across London.

We want our recruitment process to be inclusive and accessible. We welcome applications from people with different backgrounds, experiences and perspectives. If you need any adjustments to take part fully in the process, please let us know.

Sales & Events Manager in London employer: WSH Group

BaxterStorey is an exceptional employer that prioritises the well-being and development of its team members, offering a range of benefits including 28 days of holiday, enhanced maternity leave, and bespoke training opportunities. Located at Airbus Broughton, our inclusive work culture fosters collaboration and celebrates diversity, ensuring that every employee can thrive while delivering outstanding hospitality experiences. Join us to be part of a supportive environment where your growth is valued and your contributions make a real impact.

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Contact Details:

WSH Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales & Events Manager in London

✨Get a Taste of the Scene

Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!

✨Network at Food Festivals

Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!

✨Show Off Your Skills

Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like WSH Group. It’s a fun way to stand out and demonstrate what you bring to the table!

✨Reach Out Directly to WSH Group

Don't be shy about reaching out to WSH Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!

We think you need these skills to ace Sales & Events Manager in London

Sales Management
Client Relationship Building
Event Planning
Proposal Development
CRM Systems Proficiency
Commercial Awareness
Customer Experience Focus

Some tips for your application 🫡

Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.

Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!

Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about WSH Group and how your skills can contribute to our team's success. We're after that genuine connection!

Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!

How to prepare for a job interview at WSH Group

✨Show Your People Skills

In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!

✨Know Your Menu Inside Out

Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!

✨Demonstrate Your Team Spirit

Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'

✨Get Ready for a Practical Test

In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!