Sales Director – London

Sales Director – London

London Full-Time 38250 - 46750 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead sales strategy and secure new business opportunities in London.
  • Company: Join BaxterStorey, a leader in hospitality with a vibrant culture.
  • Benefits: Enjoy 38 days holiday, enhanced maternity leave, and wellness perks.
  • Other info: Inclusive workplace committed to diversity and personal growth.
  • Why this job: Be part of an exciting transformation in the hospitality industry.
  • Qualifications: Proven B2B sales experience and strong leadership skills required.

The predicted salary is between 38250 - 46750 £ per year.

  • Sales Director – London
  • Highly Competitive Salary, Bonus and Commission

Benefits

  • 38 Days holiday inclusive of bank holidays.
  • Birthday additional holiday.
  • 3 days volunteering days.
  • 3 days grandparent leave.
  • 24 weeks of enhanced maternity leave.
  • Secondary carer leave.
  • Wedding/commitment day leave.
  • Bespoke development training.
  • Pension and life insurance.
  • Family private medical insurance
  • Discounts available via Perk Box, from high street shops to holidays & cinemas.
  • Wellbeing hub.
  • Access to employee assistance programme.
  • Cycle to work scheme.

For almost 20 years, for every client, in every location, whether that’s an office, stadium, cathedral or university, we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer and guest can have the hospitality experience they deserve.

We can’t do this alone; we need the brightest and the best to join us to make this all possible.

We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people mean that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Here at Baxter Storey we currently have an exciting opportunity for a Sales Director.

As the Sales Director you will be responsible for agreeing and delivering an effective sales strategy to identify and secure new business development opportunities within London, as well as increase sales, growth and profitability from existing accounts.

The Sales Director will also have a strategic focus on retention of existing business.

The ideal candidate will possess a track record in B2B sales within the contract catering or wider hospitality industry with demonstrable experience of winning new business from major corporate clients as well as sound account management expertise.

The ability to lead and inspire robust sales management practices across the business will be key to success along with the ability to identify and capitalise on commercial opportunities.

Strong relationship building and influencing skills are sought with the ability to effectively manage multiple stakeholders both internally and externally.

The business is going through some exciting changes, and much of what we are doing will be game changing for the industry. It's a great time to come on the journey.

More about the role

  • Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team.
  • Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans.
  • Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources.
  • Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships.
  • Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy.
  • Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications.
  • Present marketing opportunities to the business and help to develop marketing strategies.
  • Lead, manage and develop the sales team to meet and exceed targets.
  • Manage sales resources and costs to budget and plan.
  • Build, maintain and foster solid working relationships with all stakeholders, both internally and externally.
  • Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits.
  • In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments.
  • Build and maintain strong industry sector relationships.
  • Manage the finances within budget for business development and brand activity.
  • Manage and control departmental budget for direct team and resources.
  • Constantly challenge how the business can achieve greater profitability.

Who you are

  • Track record in B2B sales within a multi-location industry.
  • Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise.
  • Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly.
  • Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support.
  • Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally.
  • Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding timescales.
  • Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence.
  • Proven ability to work on complex multiple projects at any given time.
  • Self-starter who is energetic and motivated.
  • High integrity and personal standards with the drive and determination to succeed.
  • Thrives working in a fast paced, entrepreneurial business.
  • Baxter

Storey Values

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds.

We celebrate individuality and are committed to creating an inclusive environment for all employees.

We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

Baxter Storey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best.

To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Sales Director – London employer: WSH Group

BaxterStorey is an exceptional employer that prioritises the well-being and development of its team members, offering a range of benefits including 28 days of holiday, enhanced maternity leave, and bespoke training opportunities. Located at Airbus Broughton, our inclusive work culture fosters collaboration and celebrates diversity, ensuring that every employee can thrive while delivering outstanding hospitality experiences. Join us to be part of a supportive environment where your growth is valued and your contributions make a real impact.

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Contact Details:

WSH Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Director – London

✨Get a Taste of the Scene

Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!

✨Network at Food Festivals

Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!

✨Show Off Your Skills

Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like WSH Group. It’s a fun way to stand out and demonstrate what you bring to the table!

✨Reach Out Directly to WSH Group

Don't be shy about reaching out to WSH Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!

We think you need these skills to ace Sales Director – London

B2B Sales
Account Management
Sales Strategy Development
Business Development
Relationship Building
Stakeholder Management
Commercial Acumen

Some tips for your application 🫡

Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.

Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!

Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about WSH Group and how your skills can contribute to our team's success. We're after that genuine connection!

Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!

How to prepare for a job interview at WSH Group

✨Show Your People Skills

In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!

✨Know Your Menu Inside Out

Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!

✨Demonstrate Your Team Spirit

Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'

✨Get Ready for a Practical Test

In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!