At a Glance
- Tasks: Lead event sales, drive revenue, and create unforgettable experiences for clients.
- Company: Benugo, a brand known for superb food and exceptional experiences in London.
- Benefits: Free lunch, competitive salary, life assurance, and career development opportunities.
- Other info: Inclusive culture with a focus on growth and employee well-being.
- Why this job: Join a dynamic team and shape memorable events for prestigious clients.
- Qualifications: Proven sales leadership experience and exceptional relationship management skills.
The predicted salary is between 49500 - 60500 £ per year.
Company Description
When we founded Benugo 23 years ago we had a vision of not just creating superb, natural food but of giving London something that was a real experience.
This vision is still true today.
The Benugo brand stretches from our own award-winning high street stores to cafes and restaurants within some of the world’s best loved public spaces and visitor attraction.
Find out more about us at www. benugo. com
Job Description
The Head of Event Sales is a crucial leadership role within Events by Benugo, responsible for driving group-wide sales performance and maximising event revenue across the portfolio.
This includes private dining, celebrations, corporate events, exclusive venue hires, and growing the brand's external catering operations.
Salary
Competitive
Hours
45 hours
Responsibilities
- Accountable for developing and delivering a robust sales strategy that supports business growth while ensuring exceptional client experiences.
- Working in close partnership with venue and operational teams.
- ensures that every event is professionally managed from enquiry through to delivery.
- Building and maintaining strong relationships with key clients, event agencies, and organisers.
- Identifying new business opportunities while expanding existing partnerships.
- Implement efficient sales processes to drive conversion and the performance of the sales teams.
- A commercial mindset and hands-on engagement.
Qualifications
- Passionate about identifying new revenue streams.
- Proven success in a senior sales leadership role, ideally within the events, catering, or luxury experience sectors.
- Exceptional negotiation, influencing, and relationship management skills, with a proven ability to secure high-value contracts and develop long-term client partnerships.
- Data-driven and commercially focused, with the ability to analyse sales performance, pipeline activity, and market trends.
- Proven track record of exceeding sales targets, winning new business, and growing revenues across multiple venues and service offerings.
- Skilled in building and maintaining relationships with corporate clients, event agencies, venue finders, and key industry stakeholders to drive repeat and incremental business.
- Strong commercial acumen, with the ability to identify market opportunities, develop high-impact sales strategies, and convert opportunities into profitable business.
- Inspirational leader with a proven ability to build, develop, and motivate high-performing sales teams, creating a culture of growth, accountability, and results.
- Collaborative approach, with experience working closely alongside marketing teams to develop campaigns, generate leads, and maximise conversion opportunities.
- Experience operating in a highly competitive environment, with a proactive and results-driven approach to business development, market expansion, and revenue generation.
- Additional Information
Benugo has built a culture of inclusivity & progression for all employees. Not only have we retained our family-feel culture, but we also offer a range of benefits including:
- Free lunch on shift
- Free tea and coffee at any Benugo location
- A monthly allowance to use at any Benugo location
- Competitive rate
- Life Assurance
- Enhanced maternity and paternity leave pay for when your family is growing
- Company sick leave
- Company annual leave
- Opportunity to develop and further your career within a fast growing an exciting company with a very prestigious list of clients
- Employee discounts at several retailers (via Perkbox app) & fitness providers
- Access to our Employee Assistance Programme & our trained Mental Health First Aiders
Head of Event Sales in London employer: WSH Group
BaxterStorey is an exceptional employer that prioritises the well-being and development of its team members, offering a range of benefits including 28 days of holiday, enhanced maternity leave, and bespoke training opportunities. Located at Airbus Broughton, our inclusive work culture fosters collaboration and celebrates diversity, ensuring that every employee can thrive while delivering outstanding hospitality experiences. Join us to be part of a supportive environment where your growth is valued and your contributions make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Event Sales in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like WSH Group. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to WSH Group
Don't be shy about reaching out to WSH Group directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Head of Event Sales in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about WSH Group and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at WSH Group
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
