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- Tasks: Lead content strategy to engage fans and drive revenue across all WRU channels.
- Company: Join the WRU, a dynamic organisation at the forefront of rugby content.
- Benefits: Enjoy competitive salary, hybrid working, and unique perks like birthday leave.
- Why this job: Shape the future of rugby content and connect with passionate fans.
- Qualifications: Proven leadership in content production and strong digital storytelling skills.
- Other info: Be part of a diverse team committed to inclusion and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The Director of Content is responsible for the content strategy across all WRU channels focused on enhancing fan engagement and driving revenue. The role will lead a centre of excellence for video, moving imagery and social media, to be deployed across the whole organisation.
The Person
- Proven ability to lead a high performing content production team at the cutting edge of the content industry
- Deep understanding of digital platform distribution dynamics and trends
- Demonstrable creative skills to tell digital stories in all formats (short form, live, VOD)
- Excellent IT skills, specifically Microsoft package
- A strategic thinker with an eye for detail
- Creative mindset with strong integrity and judgement
- Data driven and insight-led approach
- Excellent written and verbal communication skills are essential
- Strong interpersonal and relationship management
- Ability to communicate and work through the medium of Welsh is desirable
The Role
- Define an innovative content strategy for the WRU covering all digital platforms
- Build, manage and lead a team of high-performance videographers and social media managers
- Define ambitious targets to engage users and champion a user-led approach
- Identify commercial opportunities for direct and indirect revenue
- Drive the WRU’s strategy and use of GenAI and contribute to optimisations through AI
- Lead a team of content specialists fostering a culture of creativity and continuous improvement through emerging trends and technologies
- Work across departments to identify great rugby stories (community, stadium…) and define the optimal distribution strategy, aligning content to broader organisational needs
- Identify ways of collaborating with and supporting regional clubs and SRC clubs to tell their stories
- Build an influencer network to amplify the messages and commercial opportunities of the WRU
- Train and support professional athletes in their use of social media
- Collaborate with the data team to optimise content based on insights
- Evaluate the opportunities to maximise professional video content (Six Nations, World Rugby, URC) on WRU platforms
- Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values
WRU Requirements
- The WRU require that individuals are proficient in IT skills, specifically Microsoft packages
- Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders
- Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable
- This role is subject to a basic/enhanced DBS check
The Perks
- Salary Sacrifice Pension (5% employee contribution, matched by WRU)
- Life assurance scheme
- WRU Group Ticket Allocation (in line with ticketing policy)
- One additional paid day off (birthday leave)
- Employee assistance programme
- Team Tactics – hybrid working arrangements
- Free stadium parking and gym
- WRU Group store and tour discounts
- WRU Group partnership offers
- Eye Care Voucher Scheme
- Cycle to Work Scheme
Our Values
The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace: Integrity, Excellence, Success, Courage, Family & Humour.
Inclusion At The WRU
The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected.
Director of Content in Cardiff employer: WRU - Welsh Rugby Union
Contact Detail:
WRU - Welsh Rugby Union Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Content in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s videos, social media campaigns, or written content, make sure it’s easily accessible. A strong portfolio can speak volumes about your capabilities.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their content strategy, and come armed with ideas on how you can contribute. Confidence and preparation can set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Don’t miss out on the chance to join our team!
We think you need these skills to ace Director of Content in Cardiff
Some tips for your application 🫡
Show Your Creative Side: As a Director of Content, creativity is key! Make sure your application showcases your ability to tell engaging stories. Use examples from your past work that highlight your innovative approach to content creation.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how you align with our vision for enhancing fan engagement.
Highlight Your Leadership Skills: Since this role involves leading a high-performing team, be sure to emphasise your leadership experience. Share instances where you've successfully managed teams and driven results in content production.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at WRU - Welsh Rugby Union
✨Know Your Content Strategy
Before the interview, dive deep into the WRU's current content strategy. Familiarise yourself with their digital platforms and think about how you can enhance fan engagement. Be ready to discuss innovative ideas that align with their goals.
✨Showcase Your Creative Skills
Prepare examples of your previous work that demonstrate your ability to tell compelling digital stories. Whether it's short-form videos or live content, have specific projects in mind that highlight your creative flair and strategic thinking.
✨Understand Digital Trends
Stay updated on the latest trends in digital content distribution. Be prepared to discuss how these trends can be leveraged to drive revenue and engage users. Showing that you're data-driven and insight-led will impress the interviewers.
✨Build Relationships
Highlight your interpersonal skills during the interview. Discuss how you've successfully built relationships in past roles, especially with stakeholders. If you can communicate in Welsh, mention this as it’s a desirable skill for the role!