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For Companies At a Glance
- Tasks: Lead growth marketing initiatives and create new strategies for AI search visibility.
- Company: Join a YC-backed company revolutionising AI search optimisation.
- Benefits: Competitive salary, flexible work environment, and the chance to shape a new category.
- Why this job: Be at the forefront of AI search and make a significant impact in a growing market.
- Qualifications: 5-8 years in B2B SaaS marketing with hands-on campaign experience.
- Other info: Opportunity to build a team and define the future of AI search.
The predicted salary is between 80000 - 100000 ÂŁ per year.
About Writesonic
We’re making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We’re YC-backed and competing in a market where AI discovery is exploding (companies report 10‑12% of high‑intent leads now come from AI search, up 400%+ YoY).
About The Role
We’re looking for a Head of Growth Marketing who can drive enterprise pipeline while building category awareness. This is not a strategy role. This is a building role. You’ll own the full growth engine: paid campaigns, influencer marketing, webinars, ABM programs, outbound sequences, LinkedIn and more. You’ll work directly with me (Sam, founder) to turn our product into the movement that reshapes how companies think about AI search. The split is 70% revenue generation, 30% category awareness.
What makes this different
You’re not optimizing existing funnels. You’re creating new ones for a category that barely exists yet. We have 500M conversations of proprietary data, proven enterprise traction, and the best product in the market. Now we need someone to tell that story at scale.
What You’ll Do
- Drive Enterprise Revenue (70%)
- Own pipeline generation across mid‑market and enterprise segments
- Build and run ABM programs targeting Fortune 500 decision‑makers
- Design account‑based campaigns for strategic accounts
- Scale paid campaigns across LinkedIn and Google with positive ROI
- Build outbound sequences using Clay, Apollo, or similar tools
- Create sales enablement materials that help AEs articulate GEO’s ROI
- Implement the LinkedIn Flywheel: boost top posts, capture engagers, follow up with value
- Make Writesonic synonymous with AI search optimization
- Ship content weekly (not quarterly) about AI search trends
- Build presence in SEO/CMO communities and industry events
- Co‑host webinars with industry leaders
- Activate our ecosystem (agencies, influencers, customers) to amplify reach
- Implement attribution that actually works (including HDYHAU surveys)
- Design automated nurture sequences for PLG and SLG motions
- Create dashboards measuring visibility across ChatGPT, Claude, Perplexity
- Build repeatable playbooks for self‑serve and enterprise acquisition
- Manage agencies (paid, outbound) without depending on them
The Profile We’re Looking For
π‑Shaped Marketer: You spike in 2 of the 3 marketing sub‑functions and can work across all 3:
- Growth/Engine PRIMARY SPIKE (ads, outbound, lifecycle, ABM)
- Content/Fuel Secondary (we have a Head of Content)
- Product Marketing Working knowledge
Must‑Haves
- 5‑8 years in B2B SaaS marketing, ideally at companies in $2M‑$20M ARR range
- Hands‑on campaign execution in the last 6 months (not just management)
- Built and optimized paid campaigns yourself (LinkedIn, Google)
- Experience with signal‑based outbound and ABM tools (Clay, Apollo, Unify, or similar)
- Can create landing pages (Webflow, Framer, or similar)
- Managed marketing budget of $50K+/month
- Track record generating enterprise pipeline ($20K+ ACVs)
AI Fluency (Non‑Negotiable)
- Power user of AI tools for research, content, and automation
- Has built workflows in Zapier, Make, n8n, or Clay
- Can vibe‑code landing pages or tools if needed
- Uses AI daily, not occasionally
Builder Mentality
- Ships experiments weekly, not quarterly
- Shows things you’ve built, not just managed
- Comfortable creating content, running webinars, speaking at events
- Can execute while building a team
Nice‑to‑Haves
- SEO/AEO experience (understands the shift to AI search)
- Active LinkedIn presence with regular posting
- Network of CMOs, SEO leaders, or marketing executives
- Agency background (used to shipping fast across multiple clients)
- Early‑stage startup experience or founding marketer at a company that scaled
Why This Role Matters
You’re not joining to run playbooks. You’re joining to write them. GEO will be as fundamental as SEO. The companies that figure out AI search visibility first will dominate their categories. We’re building the tool that makes that possible. This is a career‑defining opportunity to own the creation of a category.
Requirements
What We’re Looking For
- Scaled a B2B SaaS company from $5M to $20M+ ARR
- Proven track record generating enterprise pipeline ($20K+ ACVs)
- Built marketing function at Series A/B company
- Active LinkedIn presence with 10K+ followers and regular engagement
- Hands‑on experience with marketing automation, CRM, and analytics tools
- Existing network of top CMOs and marketing leaders
- Built and optimized paid campaigns ($100K+ monthly spend)
Technical Skills
- Can build basic automations and use AI
- Understanding of SEO/SEM and how it translates to AI search
- Ability to run paid campaigns across LinkedIn, Google, and emerging channels
Builder Mentality
- Ships experiments weekly, not quarterly
- Shows actual things you’ve built, not just managed
- Comfortable creating content, running webinars, and speaking at events
- Can execute while building a team simultaneously
Why This Role Matters
You’re not joining to optimize existing funnels. You’re here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18‑month window before big tech catches up. This is a career‑defining opportunity to own the creation of a category that will be as fundamental as SEO.
Head of Growth Marketing in London employer: Writesonic
Contact Detail:
Writesonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing in London
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with industry leaders, especially those in AI search. Engage with their posts, share your insights, and don’t be shy to slide into DMs for a chat. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your growth marketing expertise. Whether it’s a mock campaign or a blog about AI search trends, having something tangible to discuss can set you apart in interviews.
✨Tip Number 3
Prepare for the interview like it’s game day! Research Writesonic inside out—know their product, their competitors, and the latest trends in AI search. Bring fresh ideas to the table; they want someone who can build new funnels, not just optimise old ones.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Writesonic team. Don’t miss out on this chance to make an impact!
We think you need these skills to ace Head of Growth Marketing in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for growth marketing and how you can contribute to our mission.
Tailor Your Application: Make sure to customise your application to highlight your experience in B2B SaaS marketing and how it aligns with our needs. Mention specific campaigns you've executed that demonstrate your ability to drive enterprise revenue and create category awareness.
Showcase Your Achievements: We love numbers! Include metrics and results from your past roles to illustrate your impact. Whether it's revenue generated or successful campaigns launched, quantifying your achievements will make your application stand out.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of AI search visibility.
How to prepare for a job interview at Writesonic
✨Know Your Growth Marketing Inside Out
Make sure you’re well-versed in the latest trends and tools in growth marketing, especially those related to AI search. Brush up on your experience with paid campaigns, ABM tools, and how to generate enterprise pipeline. Be ready to discuss specific examples of campaigns you've executed recently.
✨Showcase Your Builder Mentality
This role is all about building new strategies, not just optimising existing ones. Prepare to share concrete examples of experiments you've launched and the results they yielded. Highlight your hands-on experience and how you’ve contributed to growth in previous roles.
✨Demonstrate AI Fluency
Since AI is at the core of this role, be prepared to discuss how you use AI tools in your daily work. Share any workflows you've built using platforms like Zapier or Clay, and how these have improved efficiency or outcomes in your marketing efforts.
✨Engage with the Company’s Vision
Understand Writesonic's mission and how they aim to reshape AI search visibility. Be ready to articulate how you can contribute to their goals of driving revenue and building category awareness. Show enthusiasm for the opportunity to create something new and impactful.