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For Companies At a Glance
- Tasks: Lead growth marketing to revolutionise AI search visibility and drive enterprise revenue.
- Company: Join a pioneering software company shaping the future of AI search.
- Benefits: Competitive salary, full-time role, and the chance to make a real impact.
- Why this job: Be at the forefront of defining AI search strategies for the next decade.
- Qualifications: Experience in scaling B2B SaaS and generating enterprise pipeline.
- Other info: Dynamic role with opportunities to innovate and lead in a fast-paced environment.
The predicted salary is between 72000 - 108000 £ per year.
About The Role
We are looking for a Head of Growth Marketing who can make Generative Engine Optimization (GEO) as essential as SEO in every boardroom. You will own both enterprise pipeline generation and market education, turning our category-defining product into the movement that reshapes how companies think about AI search visibility. This isn’t a traditional marketing role. You will build revenue systems that compound while simultaneously making noise in the market. We need someone who can bring in enterprise deals worth $50K+ while also shipping viral LinkedIn posts about AI search optimization.
What You’ll Do
- Drive Enterprise Revenue (70%)
- Own pipeline generation across mid-market and enterprise segments ($25K-$100K ACVs)
- Build and optimize ABM programs targeting Fortune 500 decision-makers
- Create sales enablement materials that help AEs articulate GEO's ROI
- Design and execute account-based campaigns for strategic accounts
- Scale paid ads across Google, LinkedIn with positive ROI
- Create Category Awareness (30%)
- Make Writesonic synonymous with AI search optimization through thought leadership
- Host weekly webinars with industry leaders on AI search trends
- Build presence in SEO/CMO communities and industry events
- Ship daily experiments in public, sharing wins and failures
- Build Growth Infrastructure
- Implement attribution systems that track AI-driven conversions
- Design automated nurture sequences for PLG and SLG motions
- Create dashboards that measure visibility across ChatGPT, Claude, and Perplexity
- Build repeatable playbooks for both self-serve and enterprise acquisition
Requirements
What We’re Looking For Must-Have Experience
- Scaled a B2B SaaS company from $5M to $20M+ ARR
- Proven track record generating enterprise pipeline ($20K+ ACVs)
- Built marketing function at Series A/B company
- Active LinkedIn presence with 10K+ followers and regular engagement
- Hands-on experience with marketing automation, CRM, and analytics tools
- Existing network of top CMOs and marketing leaders
- Built and optimized paid campaigns ($100K+ monthly spend)
Technical Skills
- Can build basic automations and use AI
- Understanding of SEO/SEM and how it translates to AI search
- Ability to run paid campaigns across LinkedIn, Google, and emerging channels
Builder Mentality
- Ships experiments weekly, not quarterly
- Shows actual things you’ve built, not just managed
- Comfortable creating content, running webinars, and speaking at events
- Can execute while building a team simultaneously
Why This Role Matters
You’re not joining to optimize existing funnels. You’re here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18-month window before big tech catches up. This is a career-defining opportunity to own the creation of a category that will be as fundamental as SEO.
Seniority Level: Executive
Employment Type: Full-time
Job Function: Marketing and Sales
Industry: Software Development
Head of Growth Marketing employer: Writesonic
Contact Detail:
Writesonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with industry leaders on LinkedIn. Engage with their posts, share your insights, and don’t be shy about reaching out for a chat. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in AI search optimisation. Whether it’s a blog post, a video, or a webinar, let the world see what you can do. This not only builds your personal brand but also attracts potential employers who are looking for someone with your skills.
✨Tip Number 3
Don’t just apply, engage! When you find a role that excites you, apply through our website and follow up with a message. Show genuine interest in the company and the position. A little enthusiasm goes a long way in making you stand out from the crowd.
✨Tip Number 4
Be ready to demonstrate your impact! Prepare case studies or examples of how you’ve driven growth in previous roles. Whether it’s scaling revenue or launching successful campaigns, having tangible results to share will make you a compelling candidate for any growth marketing position.
We think you need these skills to ace Head of Growth Marketing
Some tips for your application 🫡
Show Your Passion for Growth Marketing: When you write your application, let your enthusiasm for growth marketing shine through. We want to see how you can make Generative Engine Optimization a hot topic in boardrooms, so share your ideas and experiences that align with this vision.
Highlight Your Achievements: Don’t just list your responsibilities; we want to hear about your successes! Talk about how you've scaled a B2B SaaS company or generated enterprise pipeline. Numbers speak volumes, so include any impressive stats that showcase your impact.
Be Authentic and Engaging: Your application should reflect your personality. Use a conversational tone and be yourself! We’re looking for someone who can create engaging content and connect with audiences, so let that come through in your writing.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Writesonic
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements. Be ready to discuss how you've scaled a B2B SaaS company and generated enterprise pipeline. Specific figures, like ARR growth or campaign ROI, will impress them and show you mean business.
✨Showcase Your Thought Leadership
Since this role involves creating category awareness, prepare to talk about your active LinkedIn presence and any thought leadership content you've produced. Bring examples of viral posts or webinars you've hosted that demonstrate your expertise in AI search optimisation.
✨Demonstrate Your Builder Mentality
This isn't just about managing; it's about building. Be ready to share specific projects where you've shipped experiments or created marketing functions from scratch. Highlight your hands-on experience with automation tools and how you've implemented growth infrastructure.
✨Engage with Their Vision
Understand the company's mission to redefine AI search visibility. During the interview, express your enthusiasm for this vision and how your skills align with their goals. Show that you're not just looking for a job, but are excited to be part of a movement.