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- Tasks: Lead revenue strategies and oversee commercial operations for Wrexham FC.
- Company: Join Wrexham AFC, a club with a global brand in sports and entertainment.
- Benefits: Competitive salary, bonus opportunities, and a dynamic work environment.
- Why this job: Be part of a passionate team driving growth and innovation in sports.
- Qualifications: Proven experience in sponsorship sales and strong negotiation skills required.
- Other info: This is a full-time director-level position based in Wrexham.
The predicted salary is between 43200 - 72000 £ per year.
Direct message the job poster from Wrexham AFC
Associate Director | Sport | Entertainment | Retail | Venues
Commercial Director
Competitive Salary + bonus
Location – Wrexham
SERV are delighted to be supporting Wrexham FC who are currently recruiting for a Commercial Director to oversee the the commercial function for the club.
This role will be responsible for all revenue-generating processes at the Club, focused on aligning and optimising partnerships and commercial sales, ticketing, retail and hospitality. This role is pivotal in leveraging the Club’s global brand ensuring
Day to Day Responsibilities:
- Design and execute revenue strategies and processes.
- Oversee the commercial, ticketing, retail and F&B teams and ensure they meet performance goals.
- Negotiation and closing: Lead negotiations with prospective sponsors, demonstrating a strong understanding of industry trends, market dynamics and the value of the club\’s assets.
- Drive the sales process from initial contact to contract negotiation and deal closure.
- Account management: Develop strong relationships with sponsors to understand their evolving needs and identify opportunities for upselling and renewals.
- Revenue optimisation: Continuously seek opportunities to optimise sponsorship revenue streams through strategic pricing, upselling, cross-selling and leveraging additional club assets. Explore innovative revenue-generating initiatives to enhance Club performance.
- Budget, reporting and analysis: Accountable for setting an annual budget in conjunction with the finance department. Provide regular reports and analysis on sponsorship sales performance, revenue projections, market trends and competitor activities. Use data-driven insights to refine sales strategies and identify areas for growth and improvement.
- Work closely with marketing to ensure campaigns support revenue goals.
Experience/Qualifications Required
- Significant experience of working within a similar role.
- Proven track record of success in sponsorship sales (i.e. number of deals, height of deals etc.) within the sports industry, preferably in football or a related industry.
- Capable of closing commercial deals.
- Strong understanding of sponsorship principles, marketing strategies and brand activation.
- Strong understanding of the needs of organisations along the complete sales funnel.
- Proven contactable potential client list, both in the UK and global.
- Experience with stadium/stand naming rights.
- Strategic thinker with the ability to develop creative solutions and capitalise on market opportunities.
- Results-driven mindset with a focus on exceeding sales targets and driving revenue growth.
- Exceptional communication, negotiation, and presentation skills.
- Excellent relationship building skills and the ability to foster long-term partnerships.
SERV are retained on behalf of Wrexham Football Club to appoint a Commercial Director. All direct applications and CV\’s will be forwarded to SERV.
If this role is of interest, please apply with your most up-to-date CV.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
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Commercial Director employer: Wrexham AFC
Contact Detail:
Wrexham AFC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Director
✨Tip Number 1
Network with professionals in the sports industry, especially those who have experience in commercial roles. Attend industry events or webinars where you can meet potential contacts and learn more about the latest trends in sponsorship sales.
✨Tip Number 2
Research Wrexham AFC's current partnerships and sponsorships. Understanding their existing relationships will help you identify areas where you can add value and propose innovative ideas during discussions.
✨Tip Number 3
Prepare to showcase your negotiation skills by practising common scenarios you might encounter in the role. Being able to demonstrate your approach to closing deals will set you apart from other candidates.
✨Tip Number 4
Familiarise yourself with the financial aspects of sponsorship deals, including pricing strategies and revenue optimisation techniques. This knowledge will be crucial when discussing budget management and performance goals with the team.
We think you need these skills to ace Commercial Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial roles, particularly in sponsorship sales within the sports industry. Use specific metrics to demonstrate your success, such as the number of deals closed or revenue generated.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Wrexham AFC's brand and commercial goals. Mention how your strategic thinking and negotiation skills can contribute to their revenue growth and partnership optimisation.
Highlight Relevant Skills: Emphasise your exceptional communication, relationship-building, and presentation skills in your application. These are crucial for the role and should be evident in both your CV and cover letter.
Showcase Industry Knowledge: Demonstrate your knowledge of current trends in the sports industry, especially in football. Mention any innovative revenue-generating initiatives you have implemented in previous roles to show your proactive approach.
How to prepare for a job interview at Wrexham AFC
✨Showcase Your Industry Knowledge
Make sure to demonstrate a strong understanding of the sports industry, particularly in football. Be prepared to discuss current trends, market dynamics, and how they relate to the club's commercial strategies.
✨Highlight Your Negotiation Skills
Since the role involves leading negotiations with sponsors, come equipped with examples of past successful deals you've closed. Discuss your approach to negotiation and how you ensure both parties feel valued.
✨Emphasise Relationship Building
The ability to foster long-term partnerships is crucial. Share specific instances where you've developed strong relationships with clients or sponsors, and how those relationships have led to successful outcomes.
✨Prepare Data-Driven Insights
Be ready to discuss how you've used data to inform your sales strategies in the past. Present examples of how you've analysed market trends and competitor activities to optimise revenue streams.
