At a Glance
- Tasks: Drive new business growth in the HORECA sector and build lasting relationships.
- Company: Premium butcher wholesaler supplying high-quality meats to top venues.
- Benefits: Competitive salary up to £50,000 OTE, career progression, and staff discounts.
- Other info: Fast-paced, supportive culture with opportunities for product tastings.
- Why this job: Join a respected brand and make an impact in the foodservice industry.
- Qualifications: Experience in foodservice sales or hospitality with strong relationship-building skills.
I currently have an exciting opportunity to join a premium butcher wholesaler supplying high-quality meats to some of the North West's leading HORECA venues. Due to continued growth, they are seeking a highly capable Business Development Manager to strengthen their presence across Manchester and Liverpool.
The Role
This is a field-based, high-energy sales role focused on winning and developing new business within the HORECA sector. You will be selling premium meat products into restaurants, hotels, gastro pubs, catering groups, and hospitality operators. You will be responsible for building long-term relationships with chefs, head chefs, procurement teams, and business owners, positioning yourself as a trusted partner rather than just a supplier.
Key Responsibilities
- Drive new business growth across Manchester & Liverpool's HORECA market
- Build strong, lasting relationships with chefs, hospitality buyers, and venue owners
- Manage the full sales cycle from prospecting through to closing deals
- Grow existing accounts through upselling and product development opportunities
- Conduct face-to-face meetings, tastings, and site visits
- Maintain strong knowledge of competitor activity and market trends
- Work closely with internal teams to ensure excellent service delivery
- Consistently achieve and exceed sales targets
About You
We are looking for someone with genuine credibility in the foodservice sector. You will either come from a foodservice sales background or have a career within hospitality (e.g. chef or similar) and understand how professional kitchens operate.
- Excellent knowledge of the foodservice industry is essential
- Proven experience in B2B sales within foodservice OR a strong hospitality background
- Strong network or ability to quickly build relationships within HORECA is highly desirable
- Confident communicator with strong negotiation skills
- Highly self-motivated and target-driven
- Comfortable working independently in a field-based role
- Full UK driving licence required
- Passion for premium food and high-quality ingredients
The Package
Competitive package up to £50,000 (OTE). Opportunity to represent a respected premium food brand. Strong career progression as the business expands. Supportive, fast-moving, food-led culture. Product tastings and staff discounts.
Interested? Apply now with an up to date CV to be considered for this exciting Business Development Manager opportunity.
Business Development Manager in Warrington employer: WR Logistics
Join a dynamic and supportive team at a leading premium butcher wholesaler, where your passion for high-quality food will be celebrated. With a strong focus on employee growth and a fast-paced, food-led culture, this role offers the chance to build lasting relationships within the vibrant HORECA sector across Manchester and Liverpool. Enjoy competitive earnings, product tastings, and staff discounts while representing a respected brand in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager in Warrington
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to WR Logistics as a field sales pro!
✨Scout Out the Competition
Research potential competitors for WR Logistics and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up WR Logistics’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Business Development Manager in Warrington
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at WR Logistics, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at WR Logistics, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at WR Logistics.
How to prepare for a job interview at WR Logistics
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that WR Logistics offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in WR Logistics but also helps you get a feel for whether you’d thrive in that environment.
