At a Glance
- Tasks: Drive new business growth in the HORECA sector and build lasting relationships.
- Company: Premium butcher wholesaler supplying high-quality meats to top venues.
- Benefits: Competitive salary up to £50,000 OTE, product tastings, and staff discounts.
- Other info: Fast-paced environment with excellent career progression opportunities.
- Why this job: Join a respected brand and make an impact in the foodservice industry.
- Qualifications: Experience in foodservice sales or hospitality with strong relationship-building skills.
The predicted salary is between 40000 - 50000 £ per year.
I currently have an exciting opportunity to join a premium butcher wholesaler supplying high-quality meats to some of the North West's leading HORECA venues. Due to continued growth, they are seeking a highly capable Business Development Manager to strengthen their presence across Manchester and Liverpool.
The Role
This is a field-based, high-energy sales role focused on winning and developing new business within the HORECA sector. You will be selling premium meat products into restaurants, hotels, gastro pubs, catering groups, and hospitality operators. You will be responsible for building long-term relationships with chefs, head chefs, procurement teams, and business owners, positioning yourself as a trusted partner rather than just a supplier.
Key Responsibilities
- Drive new business growth across Manchester & Liverpool’s HORECA market
- Build strong, lasting relationships with chefs, hospitality buyers, and venue owners
- Manage the full sales cycle from prospecting through to closing deals
- Grow existing accounts through upselling and product development opportunities
- Conduct face-to-face meetings, tastings, and site visits
- Maintain strong knowledge of competitor activity and market trends
- Work closely with internal teams to ensure excellent service delivery
- Consistently achieve and exceed sales targets
About You
We are looking for someone with genuine credibility in the foodservice sector. You will either come from a foodservice sales background or have a career within hospitality (e.g. chef or similar) and understand how professional kitchens operate. Excellent knowledge of the foodservice industry is essential.
- Proven experience in B2B sales within foodservice OR a strong hospitality background
- Strong network or ability to quickly build relationships within HORECA is highly desirable
- Confident communicator with strong negotiation skills
- Highly self-motivated and target-driven
- Comfortable working independently in a field-based role
- Full UK driving licence required
- Passion for premium food and high-quality ingredients
The Package
Competitive package up to £50,000 (OTE). Opportunity to represent a respected premium food brand. Strong career progression as the business expands. Supportive, fast-moving, food-led culture. Product tastings and staff discounts.
Interested? Apply now with an up to date CV to be considered for this exciting opportunity.
Business Development Manager in Liverpool employer: WR Logistics
Join a dynamic and supportive team at a premium butcher wholesaler, where your passion for high-quality food meets a fast-paced, rewarding work environment. With competitive earnings potential and strong career progression opportunities, you'll thrive in a culture that values relationship-building and excellence in service delivery across Manchester and Liverpool's vibrant HORECA sector.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager in Liverpool
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager at WR Logistics, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including WR Logistics. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager in Liverpool
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for WR Logistics:When writing your cover letter, make sure to tailor your message specifically for WR Logistics. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at WR Logistics
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show WR Logistics that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show WR Logistics that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with WR Logistics’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
