At a Glance
- Tasks: Drive sales growth and develop new business opportunities in the drinks sector.
- Company: Leading drinks distribution business with a focus on innovation.
- Benefits: Competitive salary, bonus structure, company car, and career progression.
- Other info: Exciting opportunities for personal development and growth within the company.
- Why this job: Join a dynamic team and make an impact in the vibrant hospitality industry.
- Qualifications: Experience in field sales and strong relationship-building skills required.
The predicted salary is between 45000 - 45000 £ per year.
An exciting opportunity has arisen for an experienced Business Development Manager to join a leading drinks distribution business covering the Cotswold region. The role is focused on developing new business opportunities within the on-trade sector, growing existing customer accounts, and delivering profitable sales growth across a broad portfolio of beers, wines, spirits, and premium brands.
The successful candidate will be commercially driven, customer-focused, and confident managing relationships across pubs, bars, restaurants, hotels and hospitality venues. You will play a key role in representing the business within your territory while supporting customers with product recommendations, promotional activity and category development.
Job type: Permanent
Package:
- Salary up to £45,000 DOE
- Bonus / commission structure
- Company car or car allowance
- Mobile phone and laptop
- Pension scheme
- Product training and development opportunities
- Career progression within a growing drinks distribution business
Key Responsibilities:
- Drive sales growth and achieve agreed revenue and margin targets within the assigned territory.
- Develop new business opportunities and secure new on-trade customer accounts.
- Build and maintain strong relationships with existing customers to maximise account spend and retention.
- Identify opportunities for category growth through upselling and cross-selling across the product portfolio.
- Deliver high standards of customer service and account management throughout the full customer journey.
- Prepare and manage customer account documentation in line with company procedures.
- Support effective debt management and assist with payment collection where required.
- Work closely with internal departments including telesales, customer service, credit control, logistics, and administration teams.
- Coordinate draught equipment installations and liaise with technical support teams where necessary.
- Advise customers on promotions, seasonal opportunities and product ranges to help grow their businesses.
- Develop relationships with supplier and brand representatives operating within the territory.
- Promote company own‑brand and exclusive product ranges.
- Maintain accurate customer records, sales activity and pipeline updates using internal systems.
- Monitor competitor activity and market trends within the hospitality and drinks sector.
Skills & Experience:
- Previous field sales or business development experience within the drinks, FMCG or on‑trade sector.
- Strong understanding of the on‑trade market including pubs, bars, restaurants and hospitality venues.
- Proven ability to generate new business and grow existing customer accounts.
- Excellent relationship‑building and customer service skills.
- Commercially aware with strong negotiation and influencing ability.
- Good organisational and time‑management skills.
- Confident using Microsoft Office including Excel and CRM systems.
- Strong communication and presentation skills.
- WSET qualification or drinks industry product knowledge would be advantageous.
- Experience selling wines, beers or premium drinks products preferred.
- Full UK driving licence required.
On-Trade Drinks Business Developer – Cotswolds Region in Cirencester employer: WR Logistics
Join a leading drinks distribution business in the picturesque Cotswolds, where you will thrive in a dynamic work culture that values innovation and customer relationships. With a competitive salary of up to £45,000, a bonus structure, and comprehensive training opportunities, we are committed to your professional growth and success. Enjoy the unique advantage of working in a region renowned for its hospitality venues, while being part of a team that prioritises collaboration and excellence in service delivery.
StudySmarter Expert Advice🤫
We think this is how you could land On-Trade Drinks Business Developer – Cotswolds Region in Cirencester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the on-trade sector. Attend industry events, join local business groups, and don’t be shy about introducing yourself to potential clients. Remember, it’s all about building those relationships!
✨Tip Number 2
Showcase your expertise! When you meet potential clients, share your knowledge about the drinks industry and how you can help them grow their business. Use real examples from your past experiences to demonstrate your value – this will make you stand out!
✨Tip Number 3
Follow up! After meeting someone, drop them a quick email or message to thank them for their time and reiterate your interest in working together. This keeps you fresh in their mind and shows that you’re genuinely interested in building a partnership.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly through us gives you a better chance of landing that interview. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace On-Trade Drinks Business Developer – Cotswolds Region in Cirencester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the On-Trade Drinks Business Developer role. Highlight your relevant experience in business development and your understanding of the drinks industry. We want to see how you can drive sales growth and build relationships in the on-trade sector!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully developed new business opportunities or managed customer accounts in the past. We love a good story!
Show Off Your Skills:Don’t forget to showcase your skills that match the job description. Whether it's your negotiation prowess or your knack for customer service, make sure we see how you can contribute to our team. Be confident and let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at WR Logistics
✨Know Your Products Inside Out
Make sure you’re well-versed in the portfolio of beers, wines, and spirits that the company offers. Familiarise yourself with their unique selling points and how they can benefit different types of on-trade customers. This knowledge will help you confidently answer questions and demonstrate your passion for the products.
✨Showcase Your Relationship-Building Skills
Prepare examples from your past experiences where you successfully built and maintained relationships with clients. Highlight how you’ve maximised account spend and retention, as this is crucial for the role. Use specific metrics or outcomes to illustrate your success in developing customer accounts.
✨Understand the Market Trends
Research current trends in the drinks industry, especially within the on-trade sector. Be ready to discuss how these trends could impact the business and suggest ways to leverage them for growth. This shows that you’re not just reactive but proactive in your approach to business development.
✨Prepare for Scenario-Based Questions
Anticipate questions that may ask how you would handle specific situations, such as managing a difficult client or identifying new business opportunities. Practising your responses will help you articulate your thought process clearly and demonstrate your problem-solving skills during the interview.
