Product Marketing Specialist
Product Marketing Specialist

Product Marketing Specialist

Billericay Full-Time 42000 - 58000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive HVAC product success through marketing strategies and compelling messaging.
  • Company: Join an industry leader redefining energy-efficient HVAC solutions.
  • Benefits: Enjoy hybrid working, 25 days holiday, and a generous pension scheme.
  • Why this job: Be part of a collaborative team making a real impact in the HVAC market.
  • Qualifications: 3+ years in product marketing, strong communication, and analytical skills required.
  • Other info: Perfect for those who thrive in fast-paced, cross-functional environments.

The predicted salary is between 42000 - 58000 £ per year.

My client are redefining HVAC solutions. As an industry leader in heating, ventilation, and air conditioning systems, they combine decades of innovation with a commitment to energy efficiency and performance. They're seeking a strategic and detail-oriented Product Marketing Specialist to help bring their products to life in the market and communicate their value to customers and partners.

The Role:

As a Product Marketing Specialist, you’ll play a key role in driving the success of HVAC product lines. You’ll be responsible for developing go-to-market strategies, crafting compelling messaging, and enabling the sales team with effective tools and insights. This role bridges product management, sales, and marketing—ideal for someone who thrives on cross-functional collaboration.

Package:

  • Salary around £50,000
  • Hybrid working
  • 25 days holiday plus bank holidays
  • 10% pension, 7% employer contribution

Key Responsibilities:

  • Develop and execute product marketing plans for new and existing HVAC products
  • Conduct competitive analysis and market research to inform positioning and messaging
  • Create compelling sales enablement materials, product collateral, and technical documentation
  • Collaborate with product management to shape product roadmaps based on market needs
  • Plan and execute product launches in coordination with marketing and sales teams
  • Support digital marketing campaigns with product-specific content
  • Train internal stakeholders and channel partners on product benefits and key differentiators

Requirements:

  • 3+ years of product marketing experience, in the engineering or construction sector
  • Excellent communication, storytelling, and copywriting skills
  • Analytical mindset with a passion for data-driven decision-making
  • Ability to manage multiple projects and deadlines in a fast-paced environment

Interested? Apply now for a confidential conversation.

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Contact Detail:

WR HVAC | MEP Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Specialist

✨Tip Number 1

Familiarise yourself with the HVAC industry and its key players. Understanding the competitive landscape will not only help you in interviews but also demonstrate your genuine interest in the role and the company.

✨Tip Number 2

Network with professionals in the HVAC sector, especially those in product marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges.

✨Tip Number 3

Prepare to discuss specific examples of successful product marketing strategies you've implemented in the past. Highlight your analytical skills by showcasing how data-driven decisions led to positive outcomes.

✨Tip Number 4

Research the company's products and recent marketing campaigns. Being able to speak knowledgeably about their offerings and suggesting potential improvements can set you apart during the interview process.

We think you need these skills to ace Product Marketing Specialist

Product Marketing Strategy
Market Research
Competitive Analysis
Sales Enablement
Copywriting
Storytelling
Cross-Functional Collaboration
Project Management
Data Analysis
Technical Documentation
Digital Marketing
Communication Skills
Time Management
Adaptability

Some tips for your application 🫡

Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Tailor your application to highlight how your experience aligns with the specific needs of the Product Marketing Specialist position.

Craft a Compelling CV: Ensure your CV showcases relevant product marketing experience, particularly in the engineering or construction sector. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful product launches or effective marketing campaigns.

Write a Strong Cover Letter: Your cover letter should reflect your passion for HVAC solutions and your understanding of the market. Highlight your communication skills and analytical mindset, and explain how you can contribute to the company's success through strategic marketing initiatives.

Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects attention to detail, which is crucial for a role that requires strong copywriting and communication skills.

How to prepare for a job interview at WR HVAC | MEP

✨Know Your Products Inside Out

As a Product Marketing Specialist, you'll need to demonstrate a deep understanding of HVAC products. Research the company's offerings and be prepared to discuss their features, benefits, and how they stand out in the market.

✨Showcase Your Analytical Skills

Since the role requires an analytical mindset, come prepared with examples of how you've used data to inform marketing strategies or product positioning in your previous roles. This will show that you can make data-driven decisions.

✨Prepare for Cross-Functional Collaboration

This position involves working closely with product management and sales teams. Be ready to discuss your experience in cross-functional collaboration and how you’ve successfully worked with different departments to achieve common goals.

✨Craft Compelling Messaging

Your ability to create compelling messaging is crucial. Prepare a brief pitch about a product you admire, focusing on how you would communicate its value to customers. This will showcase your storytelling and copywriting skills.

Product Marketing Specialist
WR HVAC | MEP
W
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