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For Companies At a Glance
- Tasks: Drive product success through marketing strategies and compelling messaging.
- Company: Join an industry leader redefining HVAC solutions with a focus on innovation and efficiency.
- Benefits: Enjoy hybrid working, 25 days holiday, and a generous pension scheme.
- Why this job: Be part of a collaborative team that values creativity and impact in the HVAC market.
- Qualifications: 3+ years in product marketing, preferably in HVAC or construction; strong communication skills required.
- Other info: Opportunity for a confidential conversation about your future in this exciting role.
The predicted salary is between 42000 - 58000 £ per year.
My client are redefining HVAC solutions. As an industry leader in heating, ventilation, and air conditioning systems, they combine decades of innovation with a commitment to energy efficiency and performance. They're seeking a strategic and detail-oriented Product Marketing Specialist to help bring their products to life in the market and communicate their value to customers and partners.
The Role:
As a Product Marketing Specialist, you’ll play a key role in driving the success of HVAC product lines. You’ll be responsible for developing go-to-market strategies, crafting compelling messaging, and enabling the sales team with effective tools and insights. This role bridges product management, sales, and marketing—ideal for someone who thrives on cross-functional collaboration.
Package:
- Salary around £50,000
- Hybrid working
- 25 days holiday plus bank holidays
- 10% pension, 7% employer contribution
Key Responsibilities:
- Develop and execute product marketing plans for new and existing HVAC products
- Conduct competitive analysis and market research to inform positioning and messaging
- Create compelling sales enablement materials, product collateral, and technical documentation
- Collaborate with product management to shape product roadmaps based on market needs
- Plan and execute product launches in coordination with marketing and sales teams
- Support digital marketing campaigns with product-specific content
- Train internal stakeholders and channel partners on product benefits and key differentiators
Requirements:
- 3+ years of product marketing experience, ideally in the HVAC or construction sector
- Strong understanding of HVAC systems, applications, and customer needs is a plus
- Excellent communication, storytelling, and copywriting skills
- Analytical mindset with a passion for data-driven decision-making
- Ability to manage multiple projects and deadlines in a fast-paced environment
Interested? Apply now for a confidential conversation.
Product Marketing Specialist employer: WR HVAC | MEP
Contact Detail:
WR HVAC | MEP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Familiarise yourself with the HVAC industry and its key players. Understanding the market landscape will not only help you in interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the HVAC sector. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into current trends and challenges.
✨Tip Number 3
Prepare to discuss specific product marketing strategies you've implemented in the past. Be ready to share examples of how you've successfully launched products or improved sales through effective messaging.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing decisions. Highlight any experience you have with market research or competitive analysis.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Specialist position. Tailor your application to highlight relevant experience in HVAC or product marketing.
Craft a Compelling CV: Your CV should clearly showcase your 3+ years of product marketing experience. Emphasise your understanding of HVAC systems and any successful projects you've managed that align with the job description.
Write a Strong Cover Letter: In your cover letter, demonstrate your passion for HVAC solutions and your analytical mindset. Use storytelling to convey how your skills can contribute to the company's goals and how you can bridge the gap between product management, sales, and marketing.
Highlight Relevant Skills: Make sure to highlight your excellent communication, copywriting, and project management skills. Provide specific examples of how you've used these skills in previous roles to drive product success and support sales teams.
How to prepare for a job interview at WR HVAC | MEP
✨Know Your HVAC Basics
Make sure you brush up on your knowledge of HVAC systems and their applications. Understanding the technical aspects will help you communicate effectively about the products and demonstrate your expertise during the interview.
✨Showcase Your Marketing Experience
Prepare to discuss your previous product marketing experience, especially any relevant projects in the HVAC or construction sector. Be ready to share specific examples of successful go-to-market strategies you've developed.
✨Highlight Cross-Functional Collaboration
Since this role involves working closely with product management and sales teams, be prepared to discuss how you've successfully collaborated across different departments in the past. Share examples that showcase your teamwork and communication skills.
✨Prepare for Data-Driven Questions
Given the analytical nature of the role, expect questions about how you've used data to inform marketing decisions. Be ready to discuss tools you've used for market research and how you've applied insights to improve product positioning.
