Sales Manager

Sales Manager

Full-Time 50000 - 60000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Drive sales of flexible packaging machinery across the North of England and Scotland.
  • Company: Established business in flexible packaging machinery with ambitious growth plans.
  • Benefits: Competitive salary, uncapped commission, car allowance, and pension.
  • Other info: Opportunity for career progression as the team expands.
  • Why this job: Shape the future of a growing market and build lasting customer relationships.
  • Qualifications: Experience in selling packaging machinery and strong technical understanding required.

The predicted salary is between 50000 - 60000 £ per year.

  • Sales Manager - Flexible Packaging Machinery
  • UK-wide Territory | £50,000-£60,000 Basic + Uncapped Commission + Car / Car Allowance

The Opportunity

Are you an experienced technical sales professional with a background in packaging machinery or related capital equipment?

Do you want the opportunity to help build a business, develop a new market and play a key role in its long-term growth?

My client is a well established business, specialising in flexible packaging machinery and are backed by an established machinery group with operations in the UK and other parts of Europe.

With its product portfolio taking shape and ambitious plans for growth, my client is looking to appoint a Sales Manager to drive business development, establish customer relationships and build its presence across the UK market.

This is an exciting opportunity for a self-motivated salesperson who enjoys developing new business, identifying opportunities and taking ownership of their territory.

The Role

As Sales Manager, you will take responsibility for developing sales of packaging machinery into key industrial sectors, including food, chemical and pharmaceuticals.

Working with an established group and a growing portfolio of equipment, you will identify new customers, develop existing relationships and deliver capital equipment sales into end-user manufacturing businesses.

Covering the North of the UK (From Birmingham upwards), including Scotland, you will have the opportunity to help shape the sales function as the business grows, with potential for increased responsibility and career progression as the team expands.

Key Responsibilities

  • Develop new business opportunities for packaging machinery in the North of England and Scotland.
  • Identify, target and win new customers within food, chemical and pharmaceutical manufacturing and wider industrial markets.
  • Build strong relationships with end users, key decision-makers and existing customers.
  • Manage the full sales cycle, from prospecting and initial engagement through to technical discussions, quotations and closing deals.
  • Understand customer requirements and recommend suitable packaging solutions.
  • Work closely with equipment suppliers and internal technical colleagues to deliver the right solutions for customers.
  • Represent the business at industry exhibitions and events, helping to build brand awareness and generate new opportunities.
  • Maintain accurate pipeline information and customer activity through the company's CRM system.

About You

  • Experience selling packaging machinery; flow wrappers, tray sealers, VFFS, or related capital equipment.
  • A proven ability to generate new business and develop long-term customer relationships.
  • Experience selling into food, chemical and pharmaceutical manufacturing.
  • Must have a strong technical understanding of products.
  • The flexibility to travel throughout the North of the UK and Scotland and visit customer sites as required.

What's on Offer?

  • Uncapped commission
  • Indicative on-target earnings of approximately £75,000, subject to the commission structure and sales performance.
  • Car allowance or company car.
  • Pension

Sales Manager employer: WR Engineering

WR Engineering is an excellent employer, offering a supportive work culture that values employee development and growth. With competitive salaries and benefits such as overtime pay and a company van, employees in Bridgwater can enjoy a fulfilling career while making a meaningful impact in the industrial equipment sector.

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Contact Details:

WR Engineering Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Manager

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Sales Manager at WR Engineering, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including WR Engineering. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Sales Manager

Technical Sales
Packaging Machinery Knowledge
Business Development
Customer Relationship Management
Sales Cycle Management
Market Analysis
Industry Knowledge (Food, Chemical, Pharmaceuticals)

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for WR Engineering:When writing your cover letter, make sure to tailor your message specifically for WR Engineering. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at WR Engineering

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show WR Engineering that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show WR Engineering that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with WR Engineering’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.