At a Glance
- Tasks: Drive sales of packaging machinery and manage key customer accounts across the UK.
- Company: Leading industrial equipment business with a focus on innovation.
- Benefits: Competitive salary, performance bonuses, and flexible remote work options.
- Other info: Opportunity for national travel and career growth in a thriving industry.
- Why this job: Join a dynamic team and make an impact in the manufacturing sector.
- Qualifications: Experience in B2B sales of packaging machinery and strong relationship-building skills.
The predicted salary is between 50000 - 55000 £ per year.
We are currently seeking an experienced Sales Manager with a strong background in packaging machinery to join a leading industrial equipment business. This is a field-based role covering the UK, so candidates can be based anywhere in the country, provided they are comfortable with regular national travel to customers. The successful candidate will have a proven track record selling packaging machinery or closely related capital equipment into manufacturing, food, FMCG, e-commerce, or industrial production environments.
You will be responsible for managing existing accounts, developing new business, and delivering technical, solution-led sales from initial enquiry through to order and installation.
Key Responsibilities:- Develop and grow sales of packaging machinery across UK manufacturing sectors
- Manage and expand key customer accounts
- Identify and win new business opportunities
- Conduct site visits, product demonstrations, and technical consultations
- Work closely with engineering teams to deliver tailored solutions
- Prepare quotations and manage full sales cycle activity
- Achieve and exceed sales and revenue targets
- Essential: Experience selling packaging machinery or similar capital equipment
- Strong technical understanding of industrial machinery and production processes
- Proven B2B sales experience in a field-based or national role
- Strong relationship-building and consultative selling skills
- Ability to manage complex, long-cycle sales projects
- Full UK driving licence and willingness to travel nationally
- £50,000 - £55,000 basic salary
- Bonus structure linked to performance
- Company benefits package
- Remote / field-based flexibility
Locations
Area Sales Manager in Cheshire, Warrington employer: WR Engineering
Join a leading industrial equipment business that values innovation and employee development, offering a competitive salary of £50,000 - £55,000 plus a performance-linked bonus structure. With the flexibility of remote and field-based work across the UK, you will thrive in a supportive culture that encourages growth and collaboration, while having the opportunity to make a significant impact in the packaging machinery sector.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the packaging machinery industry and let them know you're on the lookout for new opportunities. You never know who might have a lead or can introduce you to someone who does.
✨Tip Number 2
Prepare for those interviews! Research the company and their products inside out. Be ready to discuss how your experience aligns with their needs, especially in managing accounts and developing new business.
✨Tip Number 3
Showcase your success stories! When chatting with potential employers, share specific examples of how you've exceeded sales targets or successfully managed complex projects. Numbers speak volumes!
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of great roles waiting for you, and applying directly can sometimes give you an edge. Plus, we’re here to support you every step of the way!
We think you need these skills to ace Area Sales Manager in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in selling packaging machinery or similar capital equipment. We want to see how your background aligns with the role, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the Area Sales Manager position. Share specific examples of how you've developed new business and managed key accounts in the past.
Show Off Your Technical Knowledge:Since this role requires a strong technical understanding of industrial machinery, make sure to mention any relevant experience or knowledge you have. We love candidates who can speak the language of our industry!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at WR Engineering
✨Know Your Stuff
Make sure you brush up on your knowledge of packaging machinery and related capital equipment. Understand the technical aspects and be ready to discuss how they apply to different manufacturing environments. This will show that you're not just a salesperson, but someone who truly understands the product.
✨Showcase Your Success
Prepare specific examples of your past sales achievements, especially in B2B settings. Highlight how you've managed accounts, developed new business, and exceeded targets. Use metrics to quantify your success, as numbers speak volumes in sales.
✨Build Rapport
Since this role involves relationship-building, practice your consultative selling skills. Be ready to demonstrate how you can connect with clients and understand their needs. A friendly, approachable attitude can make a big difference in how you're perceived.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s products, market position, and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations. Plus, it gives you a chance to engage in a meaningful conversation.
