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For Companies At a Glance
- Tasks: Drive player engagement through innovative CRM campaigns across multiple channels.
- Company: Join WPT Global, a leader in the iGaming industry with a supportive culture.
- Benefits: Competitive salary, uncapped bonuses, remote work, and dedicated learning hours.
- Other info: Fully remote role with opportunities for professional growth and a diverse team.
- Why this job: Make a real impact on player experiences while working with a dynamic team.
- Qualifications: 2+ years of CRM experience in iGaming and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
The Role
As a CRM Specialist at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You’ll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience.
Minimum Requirements:
- Minimum 2 years of CRM experience in the iGaming industry (casino or poker required).
- Deep understanding of bonus systems, wagering logic, and retention mechanics.
- Hands-on experience with Customer.io.
- Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes.
- HTML knowledge for email editing and template adjustments.
- Fluent in English (written and spoken); additional language is a plus.
- Excellent organisational skills, able to manage multiple projects under tight deadlines.
- Proactive, detail-oriented, and passionate about CRM and player experience.
- Understanding of online poker and casino player behaviour.
Key Responsibilities:
- Plan, create, and optimise CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in-app).
- Build automated customer journeys and real-time triggers to engage players throughout their lifecycle — from onboarding to VIP reactivation.
- Configure and test bonuses and promotions (casino, poker, and cross-sell) within the CRM platform.
- Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention.
- Collaborate cross-functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency.
- Localise campaigns and adapt communication strategies for different regions and languages.
- Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content.
- Monitor KPIs and prepare weekly performance reports.
- Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness.
Benefits:
- Competitive Salary
- Quarterly Performance Reviews: Regular check-ins leading to additional bonuses.
- Uncapped Performance Bonuses: Rewarding high-impact work.
- Fully Remote Role: Work from anywhere in Asia.
- Tech Setup Budget: Get the tools and equipment you need to do your best work.
- Monthly L&D Hours: Dedicated time for professional growth and skill development.
- Empathetic Culture: A supportive, inclusive environment where your voice matters.
- Full-Time Global Employment: Be part of a diverse, international team redefining online poker.
CRM Specialist employer: WPT Global
Contact Detail:
WPT Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist
✨Tip Number 1
Network like a pro! Reach out to folks in the iGaming industry, especially those who work with CRM. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past CRM campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of player behaviour and retention mechanics. Be ready to discuss how you've used data to drive engagement in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Specialist role. Highlight your experience in the iGaming industry, especially with player engagement and retention strategies. We want to see how your skills align with our needs!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t forget to include examples of how you've used data to drive decisions in your previous roles. We love seeing numbers that back up your achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and player experience. We want to know what excites you about this role and how you can contribute to our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPT Global
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of Customer.io and any other CRM tools you’ve used. Be ready to discuss how you've leveraged these platforms in your previous roles, especially in the iGaming industry. Highlight specific campaigns you've worked on and the results they achieved.
✨Showcase Your Analytical Skills
Prepare to talk about how you analyse player behaviour and campaign performance. Bring examples of how you've identified optimisation opportunities in past roles. Being able to demonstrate a strong analytical mindset will show that you can drive player engagement effectively.
✨Understand Player Behaviour
Familiarise yourself with online poker and casino player behaviour. Be ready to discuss how different segments respond to various marketing strategies. This understanding will help you tailor your answers and show that you’re passionate about enhancing the player experience.
✨Be Ready for Collaboration Questions
Since the role involves working closely with Product, Design, and Customer Support teams, think of examples where you've successfully collaborated across departments. Highlight your organisational skills and how you manage multiple projects under tight deadlines while ensuring message consistency.