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For Companies At a Glance
- Tasks: Create engaging promotional and SEO content for poker and casino platforms.
- Company: Join WPT Global, a leader in online poker with a dynamic team of experts.
- Benefits: Enjoy remote work, uncapped bonuses, and a tech setup budget to enhance your home office.
- Why this job: Combine your passion for poker with writing in a supportive and innovative environment.
- Qualifications: Must have native-level English skills and experience in gambling content; poker knowledge is a plus.
- Other info: Participate in industry events and enjoy monthly learning opportunities.
The predicted salary is between 28800 - 43200 £ per year.
About WPT Global Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform. Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that’s as exhilarating to spectate as it is to play, regardless of one’s expertise.
The Role We’re searching for a talented and detail-oriented Content Writer with a strong background in gambling content and a deep understanding of both poker and casino. You’ll be responsible for creating persuasive promotional copy and high-performing SEO content that resonates with players and drives performance across our platforms.
You’ll Split Your Time Between:
- 50% Promotional Content (CRM, bonus pages, in-app messaging)
- 50% SEO-Focused Content (blogs, guides, landing pages)
If you’re a recreational or former professional poker player, that’s a big plus — your expertise will help us create content that truly connects with our community.
Requirements:
- Native-level English writing and editing skills.
- Proven experience writing iGaming or gambling content (poker and casino).
- Demonstrated understanding of SEO best practices and content strategy.
- Experience writing for CRM, promotions, and digital campaigns.
- Sharp attention to detail and an ability to meet tight timelines with high-quality output.
- Self-motivated, organised, and confident managing multiple tasks simultaneously.
- Bonus: Experience as a recreational or professional poker player.
Key Responsibilities:
- Promotional Content (50%) Write conversion-driven content for CRM emails, bonus pages, landing pages, and in-app messages. Collaborate with Marketing, Product, and Design teams to create clear and compelling copy across banners, T&Cs, and promotional assets. Ensure brand tone and voice consistency across all touchpoints.
- SEO Content (50%) Write evergreen and optimised blog articles, guides, and landing pages. Update and refresh existing content to improve rankings and user engagement. Understand and apply SEO tools like SEMrush to enhance content effectiveness. Monitor SERP trends and competitor strategies to stay ahead. Work closely with the SEO team to align with the broader content strategy. Support localisation and regional adaptation of content as needed.
- Poker Expertise Use your in-depth knowledge of poker to produce authentic and credible content tailored to our player community. Collaborate on poker-specific campaigns and contribute to long-form evergreen content that reflects the game’s depth and nuance. We’re looking for someone who has genuinely played poker – not just casually with friends, but as a serious and knowledgeable participant in the game.
Benefits:
- Competitive Salary
- Quarterly Performance Reviews: Regular check-ins leading to even more bonuses.
- Uncapped Bonuses: For our top-performing champs, the sky’s the limit.
- Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
- Conference & Event Attendance: Get front-row seats to industry-leading events.
- Company Meet-ups: Sometimes digital handshakes turn into real ones.
- Tech Setup Budget: Kickstart your home office with the right gear on us.
- Monthly L&D Hours: We invest in your growth and skills upgrade.
- Empathetic Culture: We believe in doing the best work with care and understanding.
Content Writer - Poker & Casino employer: WPT Global
Contact Detail:
WPT Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Writer - Poker & Casino
✨Tip Number 1
Familiarise yourself with the latest trends in poker and casino content. Follow industry blogs, forums, and social media channels to understand what resonates with players. This knowledge will help you create relevant and engaging content that aligns with WPT Global's mission.
✨Tip Number 2
Network with professionals in the iGaming industry. Attend online webinars or local meet-ups to connect with others who share your passion for poker and casino. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Showcase your poker expertise by creating a portfolio of relevant writing samples. Include pieces that demonstrate your understanding of SEO and promotional content. This will not only highlight your skills but also your genuine passion for the game.
✨Tip Number 4
Prepare for the interview by thinking about how you can contribute to WPT Global's content strategy. Be ready to discuss your ideas on engaging the poker community and improving SEO performance. This proactive approach will show your enthusiasm and commitment to the role.
We think you need these skills to ace Content Writer - Poker & Casino
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Content Writer position. Familiarise yourself with the types of content you'll be creating, such as promotional copy and SEO-focused articles.
Showcase Relevant Experience: In your CV and cover letter, highlight your experience in writing gambling content, particularly for poker and casino. Provide specific examples of your work that demonstrate your understanding of the industry and SEO best practices.
Tailor Your Application: Customise your application materials to reflect the brand's tone and voice. Use language that resonates with the poker community and showcases your passion for the game, especially if you have personal experience as a player.
Proofread and Edit: Ensure your application is free from errors. Given the attention to detail required for this role, a polished application will demonstrate your writing skills and professionalism. Consider asking a friend or colleague to review it before submission.
How to prepare for a job interview at WPT Global
✨Showcase Your Poker Knowledge
Make sure to highlight your understanding of poker and casino games during the interview. Share personal experiences or insights that demonstrate your expertise, as this will resonate with the hiring team and show that you can create authentic content.
✨Demonstrate SEO Savvy
Be prepared to discuss your experience with SEO best practices. Bring examples of past work where you've successfully implemented SEO strategies, and be ready to explain how you would approach content creation for WPT Global's platforms.
✨Tailor Your Writing Samples
When asked for writing samples, choose pieces that reflect both promotional and SEO-focused content. This will showcase your versatility and ability to meet the diverse needs of the role, aligning with the company's mission to engage players effectively.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, highlight your collaborative experiences. Discuss how you've worked with marketing, product, or design teams in the past to create compelling content, demonstrating your ability to contribute to a cohesive brand voice.
