At a Glance
- Tasks: Lead the development of innovative commerce strategies for top UK clients.
- Company: Join WPP Media, a leader in AI-driven media and consultancy.
- Benefits: Enjoy competitive pay, extensive benefits, and a hybrid work environment.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Shape the future of commerce while working with industry leaders.
- Qualifications: Experience in strategic consultancy and strong client relationship skills.
The predicted salary is between 50000 - 70000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.
The VP, Connected Commerce & Consultancy UK will lead the development of WPPM’s upstream commerce capability in the UK, focusing on strategic advisory, consultancy-led growth, and integration of commerce into broader client business strategy. This role is accountable for positioning WPPM as a strategic commerce partner to clients, moving beyond activation into areas such as portfolio strategy, go-to-market design, retail and marketplace strategy, connected media planning, and complementary commerce models including social commerce and agentic commerce. Working closely with the VP Commerce UK and Growth leadership, this role will unlock new revenue streams through consultancy, strengthen senior client relationships, and ensure commerce is embedded early in client planning and decision-making.
Key Responsibilities
- Lead the Connected Commerce consultancy agenda
- Define and lead the UK Connected Commerce consultancy proposition, establishing clear, productised offerings that address client needs across strategy, retail, media, and business.
- Lead senior client engagements, shaping end-to-end commerce strategies that connect brand, trade, retail media, marketplaces, and owned.
- Act as a senior strategic partner to clients, building relationships with C-suite stakeholders across marketing, commerce, and commercial.
- Translate complex commerce ecosystems into clear, actionable frameworks and growth plans.
- Develop strategic solutions across key areas including:
- Retail and marketplace strategy (e.g. Amazon, Tesco, Boots)
- Social commerce and shoppable media (e.g. TikTok Shop, Meta, Pinterest)
- D2C and owned commerce ecosystems
- Drive revenue growth through consultancy
- Identify and convert consultancy opportunities into fee-based engagements, building a sustainable and scalable revenue stream.
- Partner with Growth and Client Leads to expand scope within existing clients and unlock new upstream opportunities.
- Ensure consultancy engagements translate into downstream media and commerce activation.
- Support the development of commercial models, pricing structures, and go-to-market approaches for consultancy.
- Integrate commerce across capabilities
- Act as the connector across media, commerce, content, data, and technology teams to ensure delivery of a unified Connected Commerce.
- Work closely with VP Commerce UK to ensure seamless transition from strategy into activation.
- Embed commerce thinking into broader media strategy, planning, and measurement.
- Ensure alignment between consultancy outputs and operational execution across teams.
Example Projects You’ll Lead
- Designing end-to-end Connected Commerce strategies for key UK clients, linking brand, media, and retail.
- Leading consultancy engagements focused on retail and marketplace strategy, go-to-market design, and commerce.
- Shaping commerce strategy for priority new business pitches and major clients.
- Developing reusable consultancy frameworks and tools to scale Connected Commerce across clients.
What Success Looks Like
- Growth in consultancy-led revenue and clear pipeline of strategic opportunities.
- Increased influence of commerce in upstream client decision-making and budget allocation.
- Stronger integration between commerce, media, and content across key initiatives.
- Improved new business performance driven by differentiated commerce strategy.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
VP, Connected Commerce & Consultancy UK employer: Wppmedia
WPP Media is an exceptional employer that champions growth and development, offering employees the chance to thrive in a dynamic and inclusive environment. With a strong focus on creativity and collaboration, WPP Media provides extensive benefits, including competitive medical plans, generous paid time off, and opportunities for professional advancement through its global networks. The hybrid work model fosters a supportive culture where every team member can contribute meaningfully while enjoying a balanced work-life experience.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Connected Commerce & Consultancy UK
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We think you need these skills to ace VP, Connected Commerce & Consultancy UK
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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