At a Glance
- Tasks: Lead global media planning and drive innovative strategies for top brands.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Shape the future of media with cutting-edge technology and a global impact.
- Qualifications: Director-level media experience and a passion for digital innovation.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About Media Futures Group
Media Futures Group (MFG) is a bespoke, global agency solution powered by WPP Media and EssenceMediacom dedicated to managing Google’s media strategy, creative, and data‑driven advertising. It brings together integrated experts to drive brand and business outcomes.
About the Role
As our Senior Director within the Global Planning Discipline, you will be at the forefront of shaping the future of Global Media Planning approach. Based in London, but operating with both a Global and an EMEA lens, you will tackle the complex challenge of driving architectural consistency across Global Central Projects. Your impact will be felt in how we redefine global standards for video and social planning, ensuring our measurement approaches are seamlessly integrated with planning capabilities. Beyond strategy, you will play a pivotal role in bridging the gap between global vision and local execution, partnering with Global Operation Centres to ensure that our talent, skills, and capabilities are perfectly calibrated to meet the diverse needs of local markets around the world.
Responsibilities
- Take ownership of specific central projects, be the Planning subject matter expert, and deliver across identified scope of works.
- Collaborate closely with Analytics, Activation and Strategy teams to ensure Planning best practices are aligned with upstream and downstream processes.
- Collaborate closely with the local market teams to deliver locally relevant campaigns.
- Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving team satisfaction.
- Be technology‑first, and be able to drive adoption, support with training, and identify new areas of efficiencies.
- Work closely with Global and Regional Planning leads, and feed into future thought leadership and operational change.
Qualifications
- Proven experience in media at Director level, gaining solid understanding of the principles of marketing and advertising.
- Experience in digital advertising.
- A deep understanding of the Global Media Platforms, particularly the Google stack and Meta.
- An active interest in digital media and how digital innovation is driving change across all markets.
- Ability to work in a team environment that promotes collaboration; but also capable of working independently when needed.
- A deep understanding of audience data, and how they translate into addressable audiences.
- Knowledge of 3rd party research tools and how they impact planning decisions.
- Exceptional verbal & written communication skills – ability to think on your feet.
- Experience working with teams who are out of time zone.
- Strong analytical skills – ability to analyze raw data, identify true insight and develop actionable recommendations.
- A natural affinity with numbers is a must.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Director, Global Media Planning employer: Wppmedia
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture in the heart of London. With access to global networks and cutting-edge resources, employees are empowered to pursue their passions while enjoying comprehensive benefits, including competitive medical plans and generous paid time off. The hybrid work model fosters creativity and connection, ensuring that every team member feels valued and has equal opportunities for career progression.
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We think this is how you could land Senior Director, Global Media Planning
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We think you need these skills to ace Senior Director, Global Media Planning
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