At a Glance
- Tasks: Lead innovative Paid Social strategies across EMEA, driving impactful campaigns and insights.
- Company: Join WPP Media, a leader in AI-driven media solutions and creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and personal development.
- Why this job: Be part of a unique partnership with Amazon, shaping the future of marketing.
- Qualifications: Experience in Paid Social strategy and campaign management is essential.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com .
3225 - Regional Paid Social Director
Role Summary and Impact
ABOUT WPP & OPENDOOR
At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP.
Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities.
And that's why we've built Open Door for Amazon .
Open Door is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions.
Whether at WPP or at Amazon, every project is an Open Door on new possibilities.
Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too.
The unique Open Door partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process.
Open Door spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
Open Door's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary.
Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.
By joining Open Door, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic Regional Paid Social Director to join our Open Door team.
This is a full-time position located in London, responsible for leading all RMI (Reputation, Marketing and Insights) Paid Social activity across EMEA.
The role plays a pivotal part in delivering consistent, high-quality Paid Social execution, operational governance, and strategic partnership with Amazon.
RESPONSIBILITIES
- Lead the Paid Social strategy across all EMEA RMI markets, ensuring activity aligns with broader communications, digital and business objectives while continually evolving the Paid Social capability.
- Lead campaign analysis, translating performance into commercially meaningful insights and strategic recommendations presented through weekly reviews, QBRs and annual business reviews.
- You will be responsible for all RMI Paid Social activities end to end across the business, across all markets and within the Offshore hub Poland.
- You will be the ultimate person in charge to see through all from planning to activation via Wrike for all markets within paid social, ensure tools like Co-pilot, Optimisation tools and the correct social platforms are used for the correct RTB.
- You will act as a trainer of onshore and offshore programmatic teams ensuring everyone is working in the Amazon way of delivering paid social.
- You will lead paid social analysis, optimisation recommendations and test and learn approaches - both designed and deploying with the team.
- You will be the ultimate lead for ensuring
- You will work closely with the implementational planning team and the comms design team to create media plans which drive success for RMI.
- Build effective media plans to organize campaign actions and goals
- Oversee and ensure best-in-class campaign activation, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients.
- Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting offshore hub, executives, and managers, across Amazon.
- Create templates and proven methodologies for optimisation approach for key buying tactics and optimisation logs.
- Lead the Paid Social strategy across all EMEA RMI markets, ensuring alignment with client business obj
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Regional Paid Social Director employer: wppmedia
WPP Media is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for the Regional Paid Social Director to thrive. With a commitment to employee growth through unique partnerships like OpenDoor with Amazon, WPP offers unparalleled opportunities for professional development in a dynamic environment. Located in London, employees benefit from a vibrant city atmosphere while working on transformative projects that challenge the status quo and drive impactful results.
