At a Glance
- Tasks: Lead a dynamic team to drive innovative media strategies for Airbnb.
- Company: Join WPP Media, a pioneering agency at the forefront of marketing and technology.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Embrace a culture of creativity, growth, and inclusivity.
- Why this job: Make a real impact in the media landscape while collaborating with top brands.
- Qualifications: Proven media expertise and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
EssenceMediacom: EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
We are seeking a strategic, experienced Media Management & Delivery (MM&D) Lead for the Airbnb business. This role requires deep media expertise across planning and buying, with a strong understanding of the platform landscape and the ability to identify and unlock innovation opportunities that drive impact for Airbnb’s campaigns. The Lead will oversee a team of MM&D specialists, fostering strong collaboration across media, measurement, and cross‑functional teams. Reporting to the Global MM&D lead, Airbnb, this role will play an active part in the broader WPP and Airbnb media leadership communities to ensure alignment and best‑in‑class execution across markets.
Key Responsibilities
- Lead a team of 20+ media practitioners across markets, spanning multiple disciplines
- Act as a trusted advisor to Airbnb, shaping and influencing strategy while constructively challenging where needed
- Manage risks and opportunities across channels, proactively escalating key issues
- Drive growth across the Airbnb business and support broader new business initiatives across regions
- Oversee team growth, including recruitment, interviewing, and onboarding
- Build strong relationships with key Airbnb stakeholders and platform partners, leading senior‑level communications (e.g., Media, Growth, and Marketing leadership)
- Continuously monitor and improve client satisfaction
- Contribute to agency‑wide initiatives to enhance processes and quality standards
- Foster collaboration across functions (Data & MarTech, Ad Operations, Planning, Creative, and others) to deliver integrated, high‑impact outcomes
- Lead regional‑to‑local orchestration, ensuring consistency of strategy while enabling local nuance and execution excellence across EMEA markets
- Drive innovation agenda across platforms (e.g., AI‑driven initiatives, emerging formats, social, influencers, programmatic, creator ecosystems) in partnership with Airbnb and key partners
Skills and Experience
- Deep digital expertise across strategic planning and execution at scale, spanning channels, inclusive of social, programmatic, and others—applied to global, and local Airbnb campaigns
- Proven track record partnering with senior stakeholders to define and lead high‑impact marketing initiatives across fast‑moving, consumer‑centric environments
- Demonstrated ability to lead and inspire large, cross‑functional teams (50+), fostering collaboration across regions and disciplines
- Strong executive presence, with a track record of presenting to and securing alignment from senior client leadership
- Proven ability to drive innovation with platform partners (Meta, Google, TikTok, etc.), translating betas and new capabilities into measurable impact
- Excellent interpersonal and stakeholder management skills, with the ability to navigate complex, matrixed organizations
- Experience scaling campaigns globally, coordinating across markets, teams, and languages to drive consistency with local relevance
- Deep appreciation for creative effectiveness, with experience shaping or influencing asset development for performance
- Experience integrating or leveraging AI/automation in media workflows (e.g., optimization, creative iteration, insights generation)
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Regional Activation Lead (FTC) employer: Wppmedia
WPP Media is an exceptional employer that champions creativity and innovation, providing employees with a dynamic environment where they can thrive. With a strong commitment to personal and professional growth, WPP Media offers extensive resources for development, a collaborative culture, and a comprehensive benefits package that includes competitive medical and retirement plans, generous paid time off, and mental health awareness initiatives. Located in the UK, this role allows you to be part of a forward-thinking team that values diversity and fosters an inclusive atmosphere, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Activation Lead (FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Activation Lead (FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
