At a Glance
- Tasks: Manage and optimise programmatic campaigns for top brands, driving impactful results.
- Company: Join WPP Media, a leader in AI-driven marketing solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work culture.
- Other info: Flexible hybrid work environment with opportunities for growth and learning.
- Why this job: Be part of innovative projects that shape the future of media and marketing.
- Qualifications: Passion for programmatic marketing and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
For more information, visit wppmedia.com.
Role Summary and Impact
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon. OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Programmatic Senior Executive. This is a full-time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon. This role is part of the XCM EU Regional Hub team. XCM is Amazon’s Cross-Channel Marketing division, delivering all communications for Amazon.com, including large tentpole campaigns such as for Black Friday and Prime Day. OpenDoor is XCM’s media partner everywhere in the world except North America and Latin America. XCM is the largest business division within Amazon, the WPP OpenDoor team supporting them in its biggest growth regions across Europe, India, Australia, Middle East and South East Asia.
RESPONSIBILITIES
- Campaign Management: Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs. Competently create media plans designed to achieve specified KPIs. Support on the day-to-day QA process, minimising errors and ensuring consistent and accurate adherence to process.
- Client and Partner Management: Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs. Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity. Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results. Working with partners and attending regular platform training to develop programmatic skillset.
- Operational Excellence: The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. Maintain standards and process throughout the end-to-end campaign lifecycle.
Skills & Experience
- Passionate about programmatic activation and driving continued excellence.
- Affinity for numbers and with an analytical thought process, keen to drive continued excellence.
- Ability to manage their time effectively and work as part of a group.
- Attention to detail and excellent communication skills, written and verbal.
- Proactive and self-motivated, always looking to expand knowledge and capabilities.
QUALIFICATIONS
- Have a good understanding and competence in MS Office – PowerPoint and Excel in particular.
- Understanding of industry standard media research tools.
- Understanding of how Activation works in different media channels.
- Have an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
- Develops a broad understanding of industry tools, technology, techniques and systems as well as application.
- Can run simple tasks independently and either present to clients direct or package for wider team.
BONUS POINTS
- Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
- Demonstrates willingness to input into new projects and ideation sessions.
- Assists in the development of communications frameworks and cross media strategy.
- Supports with data reporting, audience intelligence and production of client facing presentations.
- Has basic understanding of media channel dynamics and can discuss how each channel might add to the overall plan.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.
Programmatic Senior Executive employer: Wppmedia
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture, offering employees the flexibility of a hybrid working model in the vibrant setting of Greater London. With a strong emphasis on professional growth, we provide ample opportunities for skill development and career advancement, ensuring that our team members are equipped to deliver outstanding client solutions. Join us to be part of a forward-thinking organisation that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Senior Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic Senior Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
