At a Glance
- Tasks: Plan and implement multichannel campaigns for a leading brand, Duracell.
- Company: Join WPP Media, a pioneering force in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and ample paid time off.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of media and marketing.
- Qualifications: Experience in marketing principles and strong communication skills required.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
We are seeking a highly motivated and organised Planner Buyer to join our Duracell team based in London. The team is responsible for delivering best-in-class planning and implementation of the E&A “Bunny Markets”. This role will allow you to input heavily into the strategic planning and delivery of multiple multichannel campaigns. You will also have the opportunity to take ownership of selected markets, so it is a great role for someone eager to develop quickly. You’ll be part of a close-knit planning team, however be expected to work with other teams such as strategy, e-comm and activation. All biddable activity is managed by a hub also based in London, and you will also work (virtually) with local teams in every market. You will operate as the key client stakeholder and project manage all media plans from creation to activation and analysis. This is a brand led account whereby our main KPI is to achieve top of mind awareness, as well as drive sales of Duracell batteries. The main vehicles we activate across are paid social, programmatic online video, linear TV, CTV, OOH, pOOH and audio. The brand is highly aligned with key sporting events so there is also scope to be involved in key partnerships, working with the Sports & Entertainment team, alongside the more traditional media campaigns.
Skills and Experience
- Excellent attention to detail
- Experience in Microsoft Excel and PowerPoint
- Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Ideally will have had exposure to social media and programmatic activities (although not expected to have direct activation experience)
- Ability to manage direct client communications, both written and verbal
- The ability to multi-task, prioritise and manage expectations
- Calm under pressure and able to juggle multiple projects
- You will be enthusiastic, helpful and collaborative, and be seeking an environment where you can learn, develop, and actively contribute to the evolution of a key agency account
- Ideally you would have been working for at least two years in a similar role at another agency
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Media Planner Buyer employer: Wppmedia
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture, offering employees the flexibility of a hybrid working model in the vibrant setting of Greater London. With a strong emphasis on professional growth, we provide ample opportunities for skill development and career advancement, ensuring that our team members are equipped to deliver outstanding client solutions. Join us to be part of a forward-thinking organisation that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Media Planner Buyer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Planner Buyer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
