At a Glance
- Tasks: Lead paid search strategies and optimise campaigns for top brands.
- Company: Join WPP Media, a pioneering agency at the forefront of marketing innovation.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Collaborative culture with opportunities for professional development and networking.
- Why this job: Make an impact in a dynamic environment while growing your career.
- Qualifications: Experience in search campaign management and strong communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
As a Search Account Director, you will oversee the planning, strategy, and optimisation of paid search activity, serving as the activation lead for your team and accounts. Leveraging your platform expertise and account management skills, you’ll ensure search strategies are tailored to the unique challenges of each client and that campaigns are executed to brief, on time, and within budget. As part of the WPP Media Search Community, you’ll contribute to a network of specialists, shaping best practices, driving innovation, and showcasing the very best of your expertise and results.
Key Responsibilities
- Performance Management: Lead the output of your team, ensuring high quality client-facing and operational deliverables, while working with UK-based and global teams. Ensure adherence to controls and best practices across paid search campaigns. Maintain a strategic understanding of client business objectives and KPIs, staying informed on industry trends, product updates, and opportunities to boost performance. Adopt an innovative approach to the development and execution of paid search activities.
- Client & Partner Management: Build and nurture strong relationships with clients and key partners, acting as the main point of communication for your team. Provide clients with valuable insights, demonstrating a deep understanding of the search landscape and its impact on their business. Monitor the client’s industry and competitive environment to create effective, forward-thinking solutions.
- People Management: Reports to the Search Director. Play an active role in recruitment, and support both the Director and Partner in interviewing, and building a strong team, serving as an ambassador for the agency to potential candidates. Invest in the professional growth of your team members, supporting their career development and progression within the agency. Lead by example to inspire and motivate less experienced team members, creating a culture of collaboration and experimentation. Effectively manage junior team members, ensuring workloads are monitored, prioritised, and delivered on time.
- Operational Excellence: Drive process automation through the adoption of AI tools, scripts, third-party solutions, and more efficient ways of working. Ensure compliance with all aspects of paid search activation finance processes. Contribute to the development of strategic revenue and service opportunities for the agency.
Skills and Experience
- Extensive expertise in search campaign setup, management, optimisation, and reporting across platforms such as Google Ads, Microsoft Ads, and ideally Search Ads 360.
- Strong understanding of the strategic and tactical applications of paid search and digital marketing as a whole.
- Proven experience in project management, stakeholder engagement, and people management.
- Ability to lead and manage hybrid teams across multiple markets.
- Excellent communication skills, with the ability to work effectively with people from diverse backgrounds, cultures, and countries.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Search Account Director in Manchester employer: Wppmedia
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture where creativity thrives. With access to global networks and cutting-edge resources, employees are empowered to pursue their passions while enjoying competitive benefits, including generous paid time off and mental health awareness initiatives. The hybrid work model fosters a sense of community, ensuring that every team member feels valued and has the opportunity to excel in their career.
StudySmarter Expert Advice🤫
We think this is how you could land Search Account Director in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search Account Director in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
