About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
2575 - Programmatic Senior Executive - UK
Role Summary and Impact
As a Programmatic Senior Executive you will be responsible for managing and optimising campaigns, developing programme plans that exceed client expectations, whether branding or ROI driven. You will contribute to the execution of programmatic media activity, building strong platform knowledge and supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.
Key Responsibilities
Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity to ensure you reach client objectives and KPIs.
- Competently create media plans designed to achieve specified KPIs.
- Support the day‑to‑day QA process, minimizing errors and ensuring consistent and correct adherence to process.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
- Create and design programmatic strategy for client portfolio, ensuring strategy aligns with the client's objectives and KPIs.
- Complete client reporting and analyse campaign results, extracting insights to supply recommendations for future activity.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Work with partners and attend regular platform training to further develop programmatic skillset.
Operational Excellence
- Use the right tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciling spends, including client terms and programmatic fees via buying templates and processes.
- Maintain standards and process throughout the end‑to‑end campaign lifecycle.
Skills & Experience
- Passionate about programmatic activation and driving continued excellence.
- Proactive approach to expanding knowledge and capabilities.
- Confidence in core trading platforms, DV360, TTD and Amazon.
- Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
- Excellent communication skills, both verbal and written, important in building and developing client and supplier relationships.
Benefits
Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
