At a Glance
- Tasks: Manage and optimise paid social campaigns across key platforms like Meta and TikTok.
- Company: Join WPP Media, a leader in AI-driven media and creative personalisation.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Dive into the dynamic world of digital advertising and make an impact.
- Qualifications: Passion for paid social, strong communication skills, and attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
As a Paid Social Account Executive, you will rapidly develop your knowledge of paid advertising across key social channels, from activation to reporting. You will support the planning and delivery of campaigns, working as part of a team to ensure seamless execution and contribute to award-winning work. This role involves end-to-end campaign setup, monitoring performance, and assisting with reporting and analysis. You will develop platform expertise and contribute to best practices, with a focus on continuous learning and growth within a busy agency environment.
Reporting structure: reports to Paid Social Account Manager.
Key Responsibilities
- Campaign Management: Perform end-to-end set-up of paid social campaigns across relevant social platforms. Undertake regular Quality Assurance checks to ensure campaigns meet best practice standards. Monitor campaign performance and pacing, troubleshooting and optimising campaigns as necessary to improve performance. Produce detailed and accurate weekly/monthly campaign performance reports and performance commentary. Assist with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.
- Client & Partner Support: Work closely with line manager and wider team to support high-quality client deliverables. Attend regular platform training sessions to develop paid social skills and partner relationships.
- Operational Excellence: Manage workload effectively and communicate clearly with internal and external stakeholders. Ensure accurate and timely fulfilment of mandatory agency finance processes, working with line-manager to minimise finance queries. Contribute to a collaborative and friendly paid social community through internal meetings and training.
Skills and Experience
- Paid Social Aptitude: Passionate about paid social activation and driving excellence, eagerness to learn and develop expertise across key social platforms (e.g., Meta, TikTok, Pinterest). Training certifications (e.g., Meta Blueprint) a plus.
- Foundational Skills: Diligent and attentive to detail, able to listen, learn new skills, and apply them quickly. Computer literate with good Microsoft Office skills (including Excel).
- Analytical & Organisational: Comfortable handling data and numbers/budgets; able to manage time effectively.
- Communication: Excellent communication skills, both written and verbal.
- Mindset: Collaborative, friendly, and with a can-do attitude. Proactive interest in digital advertising, keen to further knowledge in paid social.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Executive in Manchester employer: Wppmedia
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture, offering employees the flexibility of a hybrid working model in the vibrant setting of Greater London. With a strong emphasis on professional growth, we provide ample opportunities for skill development and career advancement, ensuring that our team members are equipped to deliver outstanding client solutions. Join us to be part of a forward-thinking organisation that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Executive in Manchester
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
