Manager, Biddable, GCS

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

The role exists to support a growing Paid Search and Social specialist team where we are looking for an experienced Biddable Account Manager who will play an instrumental role in further developing our offering by supporting the ongoing client engagement, managing key campaign activity for the client and support the Directors to implement the strategic vision of the account and team.

The candidate will report to the Business Director though will work consistently with the Account Director. An Account Executive will sit within this team and directly support this role. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search and Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Skills and Experience

• Experience setting up and optimising campaigns within Meta, LinkedIn, Google, Microsoft via SA360/Skai/etc (ideal). Paid Social experience is a must.
• Strong understanding of Paid Search and Social best practices related to buying strategies, formats/campaign types, audiences, and set-up.
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights.
• Experience using custom audiences and automation to enhance paid media strategy and performance.
• Understanding of measurement capabilities via the native platforms and 3rd party tools.
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables).
• Proactive approach to expanding knowledge and capabilities.
• Attention to detail.
• Able to communicate effectively and work as part of a wider, cross-channel team.
• Be confident and comfortable with owning and leading aspects of client communication.

Desirable Criteria

Language skills.

Responsibilities

• Delivering client performance.
• Work with relevant digital platforms to run best practice compliant campaigns.
• Competently create media plans designed to achieve specified client briefed KPIs and outcomes.
• Understand how digital media can be measured and tracked using third party technology, such as via Google Analytics.
• Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, etc.).
• Identify and implement testing approaches to improve campaign performance against KPIs.
• Carry out regular account optimization to improve performance against KPIs.
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity.
• Contribute to regular client meetings; preparing and presenting performance snapshots and account action updates.
• Effectively manage your workload, and submit deliverables to your Account Director/Manager within deadlines.

Inspiring our people

• Effectively communicate with your Business/Account Directors and client contacts regarding deadlines, delivery of work and proactive initiatives.
• Train Executives on how to effectively and efficiently build Paid Search and Social campaigns and applying best practices to activity.

Driving our process

• Experience with financial pacing and reconciliation.
• Carry out regular campaign and budget management checks.
• Support team by looking to enhance processes where needed.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location.