At a Glance
- Tasks: Drive digital campaign activation and optimise performance across Paid Social channels.
- Company: Join WPP Media, a pioneering AI-driven media agency with a global presence.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and a supportive work culture.
- Other info: Embrace a hybrid work model in a collaborative environment focused on growth.
- Why this job: Make an impact in the digital marketing world while mentoring and leading a dynamic team.
- Qualifications: Experience in Paid Social campaigns and a passion for data-driven optimisation.
The predicted salary is between 35000 - 45000 £ per year.
About WPP Media
WPP Media is an AI‑driven media operating unit that brings media, data and partnerships together to deliver creative personalisation at scale.
Clients see exactly where, how and why their media investment works.
Senior Performance Activation Executive – UK
Role Summary and Impact
T&P is a leading full‑service creative and media agency.
Backed by WPP and Group M, it offers a holistic marketing solution across four continents with 45 offices.
The agency pioneers AI, having produced the first AI‑generated TV ad for Lexus in 2018.
We blend creative, media, experience and technology specialists to optimise business outcomes with AI‑driven performance mindset.
The Role
As the agency expands its digital activation offering, the Senior Performance Activation Executive will drive day‑to‑day activation of campaigns, owning complex tasks and ensuring successful delivery across your client portfolio.
The role focuses on advanced activation in Paid Social channels, with opportunities to expand into Programmatic and Paid Search.
We seek a candidate with a deep understanding of Paid Social platforms, excellent execution skills, and an analytical approach to optimisation.
You will mentor peers, lead by example, and help build an AI‑driven Performance Activation team that consistently delivers outstanding results.
The position requires strong attention to detail, proactive workload management and robust performance mindset.
You will directly impact our Digital offering, advance AI technology adoption, develop mentorship skills and foster a high‑performing culture.
Key Responsibilities
- Execute and implement advanced full‑funnel digital activation tasks, mainly in Paid Social, with accuracy and efficiency.
- Follow cross‑channel digital processes for your client portfolio and model best practice for junior team members.
- Analyse data, develop optimisation recommendations and execute them effectively to improve account performance.
- Show a Performance Mindset culture by proposing innovative optimisation recommendations that exceed client objectives.
- Support team collaboration, assist peers and junior executives with workload management, ensuring inclusivity.
- Deliver high‑quality insights, learnings and reports for all campaign analysis.
- Demonstrate a comprehensive understanding of proprietary and third‑party tools across digital media and advise on their use.
- Manage your own workload proactively and contribute to task allocation to meet deadlines.
- Dedicate time to personal development, staying updated on full‑funnel activation certifications, best practices and industry changes, especially in Paid Social.
- Maintain financial accuracy through the planning and buying process with on‑time delivery.
Skills and Experience
- Proven experience setting up, activating and optimising campaigns across Paid Social channels.
- Willingness to learn and activate on other digital channels such as Paid Search, Programmatic and Retail Media (bonus).
- Ensure all activation platform certifications are completed and current.
- Supportive culture, actively helping teammates, especially in busy periods.
- Energetic, pioneering and honest, showing accountability.
- Strong organisational skills and exceptional attention to detail.
- A proven Performance Mindset.
- Curiosity and adaptability to embrace change.
- Interest in mentoring junior team members and a supportive nature.
- Life at WPP Media & Benefits
Our commitment to excellence allows employees to leverage the extensive global WPP Media & WPP networks, pursue passions, build professional connections and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
Included in our comprehensive benefits package are competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and mental health awareness days.
WPP Media is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we’re together, fostering creativity, collaboration and connection in this open and supportive environment.
That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week.
Location: This is a UK‑based role and requires individuals to have the right to work in this location.
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Senior Performance Activation Executive in London employer: Wppmedia
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture, offering employees the flexibility of a hybrid working model in the vibrant setting of Greater London. With a strong emphasis on professional growth, we provide ample opportunities for skill development and career advancement, ensuring that our team members are equipped to deliver outstanding client solutions. Join us to be part of a forward-thinking organisation that values innovation and teamwork.
