At a Glance
- Tasks: Lead SEO strategies for Nestlé across Europe, driving growth and excellence.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous learning.
- Why this job: Be part of transforming SEO for iconic brands and making a real impact.
- Qualifications: Proven SEO experience and strong leadership skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com .
3826 - Associate Director, Search, GCS
Role Summary and Impact
About Open Mind : A Leading WPP Media Brand
Open Mind by WPP is an integrated agency model drawing on talent from across WPP.
It has been created to accelerate the European transformation for Nestlé's media function.
Core to the solution is the advanced best data and technology capabilities, fuelled by WPP's investment in AI, to maximise the impact of Nestlé media investment.
Role Summary and Impact
Open Mind oversees Nestle's media activity in Zone Europe.
With dozens of countries, +450 team members, and regular new product launches, the account is looking for a ZEUR SEO Lead to provide strong SEO experience and leadership for in-scope Nestle categories, supporting the ZEUR Search Leads.
Being above market, the role offers plenty of variety, with an enjoyable balance between driving growth for brands, strategic consultancy and laying the framework for excellence, ensuring we're delivering change at scale.
We have a clear plan to create something special with Nestlé's SEO and we'd love you to be a part of it.
We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands on the planet eager to showcase their supremacy online.
As the SEO Lead in the Above Market Zone team, you'd be leading a group of Search specialists holding authority across the Zone.
You will be partnering with brands to ensure they have a clear strategy in place to maximize on the organic opportunity available, which will include working with brands at varied stages of digital maturity.
A key part of this role is developing your sizeable supporting team of SEO specialists who will be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success.
You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still.
As such, excellent operational team management is essential to ensure all European stakeholders are working in unison towards your strategic vision.
Responsibilities
- Build operational SEO excellence across ZEUR, managing varied stakeholders to ensure the successful running of a significant total client budget across above-market and in-market teams.
- High-level SEO KPI management and market governance to effectively track performance across Zone.
- Spearhead the delivery of best in-class organic search strategies at a zone level to maximise the SEO performance across Nestle Europe.
These strategies then need to be adapted and rolled out for specific business units.
It is vital we're taking advantage of the short-term opportunities for Nestle whilst laying strong foundations for future changes in search.
- Work closely with the ZEUR Nestle Search Leads to ensure the SEO strategic focuses align with those of the specific business units.
- Effective, positive management of a few direct reports and a wider team of SEO specialists.
- Build up a constructive, positive rapport with senior client contacts and third-party enablers including content agencies and development teams.
- A confident presenter with the ability to take what can often be quite complicated SEO concepts, distilling them down into key actions and outcomes for relevant stakeholders.
- Commitment to progressing initiatives focused on driving share of voice and positive consumer experiences on-site.
- Stay up to date on the latest trends in SEO and adapting the strategy accordingly.
- Your Knowledge & Abilities
- Impressive track record of delivering multimarket SEO strategies and charting subsequent improved business performance.
We view our clients' businesses as our own and we expect you to as well.
- Experience working with businesses which are made up of multiple business units and the complexity of how those businesses overlap from a search perspective.
- Strong knowledge across all areas of SEO from technical to content and digital PR.
Depending on the market and the business units, the best opportunities will vary, as will the subsequent requirements from the SEO team.
- Experience managing and supporting multilayer SEO operations across above market, clusters, and in-market.
- With the focus on ensuring consistent excellence and delivery of the overall strat
Associate Director, Search, GCS in London employer: wppmedia
WPP Media is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for the Regional Paid Social Director to thrive. With a commitment to employee growth through unique partnerships like OpenDoor with Amazon, WPP offers unparalleled opportunities for professional development in a dynamic environment. Located in London, employees benefit from a vibrant city atmosphere while working on transformative projects that challenge the status quo and drive impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Search, GCS in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like wppmedia are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Associate Director, Search, GCS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
