At a Glance
- Tasks: Lead rapid, data-driven social media campaigns for central government.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, generous time off, and mental health support.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Make a real impact on government communications and shape public policy.
- Qualifications: Experience in biddable media and managing large budgets required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
This is meaningful work with real-world impact – the kind you can point to with pride.
Role Summary and Impact
As Social Account Director for the Government New Media Unit (NMU), you will own the rapid, data led delivery of always on, tactical and reactive biddable media activity across search and social for central government. Operating within an agile, test and learn delivery model, this role prioritises speed, accountability and continuous optimisation, while ensuring all government governance, compliance and assurance requirements are met.
Key Responsibilities
- Agile Delivery & Optimisation: Own and deliver rapid, data-led biddable activity across all three operating speeds; lead iterative test-and-learn cycles; operate effectively within short planning horizons; capture, embed and scale learnings at pace.
- Ways of Working & Continuous Improvement: Continually review, refine and optimise ways of working; apply foresight and proactive setup to remove friction; contribute to the development of playbooks and best-practice frameworks.
- Governance & Decision-Making: Ensure all government governance, compliance and assurance requirements are met; balance speed with risk management; exercise fast, confident decision-making.
- Budget & Performance Accountability: Manage multi-million-pound budgets (£40m+) with accountability for ROI; embed real-time, data-driven performance management; advise on evaluation frameworks and structured learning agendas.
- Innovation & Transformation: Re-imagine government communications through innovative paid and owned media approaches; address share of voice challenges; leverage WPP Open and WPP AI capabilities.
- Leadership, Collaboration & Capability: Lead and develop biddable activation talent; work collaboratively within a fully integrated team; foster a culture of fast decision-making and continuous improvement.
Skills & Experience
- Experience delivering biddable media in fast-paced, high-pressure environments.
- Expertise across the digital media and paid social landscape.
- Proven experience managing large-scale budgets with outcome accountability.
- Confidence operating in regulated or complex client environments, including government.
- Stakeholder management skills and advisory skills at senior level.
- Comfortable operating with ambiguity, evolving briefs and rapid change.
- Collaborative mindset with a clear appetite for transformation and new ways of working.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director, Social in London employer: Wppmedia
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a collaborative and supportive work culture where curiosity and kindness thrive. With access to cutting-edge resources and a commitment to meaningful work that impacts communities across the UK, employees enjoy competitive benefits, including comprehensive health plans and generous paid time off, all while working in a dynamic environment that fosters creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Social in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director, Social in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
