At a Glance
- Tasks: Lead cross-channel media planning and activation for top clients.
- Company: Join WPP Media, a leader in marketing and advertising innovation.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Make an impact by driving media strategies and optimising performance.
- Qualifications: Experience in media planning and strong data analysis skills required.
The predicted salary is between 60000 - 80000 £ per year.
As an Implementational Planning Account Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies (from Strategists/Comms Planners) into detailed implementational plans across all media (digital, audio, VOD, AV), you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with the OASIS framework within WPP Open.
Key Responsibilities
- Line Management: Provide direct line management, mentorship, and development for junior team members.
- Client Delivery & Management: Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships.
- Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals.
- Optimisation & Performance: Lead cross-channel optimisation, implement advanced measurement (including media testing frameworks), refine plans based on data and audience insights, and coordinate insights for PCAs.
- Innovation & Capability: Implement and test new tools, technologies (e.g., AI-driven optimisation) within client campaigns, utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
- Team Collaboration: Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with the OASIS framework within the WPP Open ecosystem.
Skills and Experience
- Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
- Expertise in cross-channel planning (digital, audio, VOD, AV), strong data analysis, integrated media testing knowledge, and client relationship management.
- Ability to translate high-level brand and performance strategies into detailed actionable tactical plans across the entire media mix.
- Advanced knowledge of the full media landscape and core media buying platforms.
- Strong understanding of audience insights, advanced analytics, data validation, and the ability to leverage performance data for optimisation.
- Proficiency in planning and optimisation tools, including WPP Open, and integrating AI-driven tools.
- Proven ability to build trusted client relationships, present confidently, and manage expectations.
- Highly collaborative, fostering productive working relationships across internal teams and partners.
- Agile, innovative, and pioneering mindset, focused on continuous improvement, problem solving, and passion for media testing.
Life at WPP Media & Benefits
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Equal Opportunity & Privacy
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Account Director in London employer: Wppmedia
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a vibrant work culture where creativity thrives. With access to global networks, competitive benefits including comprehensive health plans and generous paid time off, and a commitment to diversity and inclusion, employees are empowered to excel in their roles while enjoying a balanced work-life dynamic in a hybrid environment. Join us in a UK-based role where your contributions directly impact client success and media innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director in London
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We think you need these skills to ace Account Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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How to prepare for a job interview at Wppmedia
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
