2522 - Executive, Programmatic
As aProgrammaticAccountExecutive,we will train you inhow to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn!You will develop an excellent knowledgeof the display marketplaceand work closely with theProgrammaticSenior Account Executive orAccountManagertocontribute to theplanningof programmatic media activity.You willwork towardsbeingresponsible formanagingtheset-upprocess for a campaign from start to live date,suggestingand implementingoptimisationsfor live campaignsto achieve the briefed outcomeand reporting the results back to the client on a weekly basis.
Key Responsibilities
- Use gained marketplace knowledge to translate a client brief from the Digital Planning team into a Display plan which will achieve success for the brand.
- Implementation, management, and daily optimisation of campaign activity.
- Manage the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process.
Client and Partner Management
- Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Create strong working relationships with display and video media partners e.g., Google
- Attending internal and external training sessions in person to develop platform and marketplace knowledge
Operational Excellence
- The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, learning the billing process and applying best practice
- Maintain standards and process throughout the end-to-end campaign lifecycle
- Develop close working relationships with internal teams such as ad trafficking team and the reporting team.
Skills and Experience
- Keeps up with the exciting world of digital marketing
- Proficient use of Excel and Powerpoint
- Ability to manage their time effectively and of working as part of a group
- Attention to detail and excellent communication skills, written and verbal
- Affinity for numbers and with an analytical thought process
- Proactive and self-motivated, always looking to expanding knowledge and capabilities
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. The commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
Please note this is a UK based role and requires individuals to have the right to work in this location.
