At a Glance
- Tasks: Lead innovative measurement strategies for Prime Video, using AI to drive insights and impact.
- Company: Join WPP Media, a leader in creative marketing and data-driven solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture focused on growth.
- Other info: Collaborate with top talent and influence major marketing decisions across Europe.
- Why this job: Be at the forefront of AI-assisted measurement in a dynamic, fast-paced environment.
- Qualifications: Director-level experience in measurement and analytics, with a passion for innovation.
The predicted salary is between 80000 - 100000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Purpose
The purpose of this document is to help prospective team members better understand the role and responsibilities for the position of Director, Insights & Measurement – EU Prime Video at OpenDoor, WPP’s bespoke global operating model for Amazon.
About the Role
We are searching for an exceptional, analytically ambitious, and innovation‑oriented leader to join our OpenDoor team as Director, Insights & Measurement – Prime Video EU. This is a 12‑month fixed‑term contract position covering a period of maternity leave, based in London. The role reports into the Global Lead Measurement with a dotted line into the EU Lead Measurement X‑LOBS. This is a high‑impact interim leadership opportunity for a senior measurement professional who is ready to step into a fully‑formed, strategically significant role from day one — and who brings the curiosity and technical ambition to leave it in a better place than they found it.
Responsibilities
- Own and Evolve the Title‑Level PCA Framework
- Integrate Paid Media, Brand Lift & Creative Signals
- Embed Brand Health, Competition & Market Context
- Lead AI Agent Development and Measurement Innovation
- Own Quarterly and Annual Executive Reporting
- Partner with Strategy & Planning to Close the Loop
- Lead with Influence Across Functions and Geographies
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise
We are looking for:
- Demonstrable Director‑level experience in advanced measurement, marketing effectiveness, or audience analytics, ideally within entertainment, content streaming, or a similarly complex media environment
- Deep expertise in multivariate analytical methods, with hands‑on experience applying Post Campaign Analysis or equivalent dimensionality‑reduction frameworks to real‑world marketing problems
- Strong working knowledge of paid media measurement, Brand Lift Study design and interpretation, and creative effectiveness diagnostics, with the ability to integrate these signals into cohesive title‑level narratives
- Active familiarity with AI agent frameworks and large language model applications in a measurement or analytics context
- Proven ability to translate analytical complexity into clear, executive‑ready communication — written, verbal, and visual — without sacrificing intellectual rigour
- Experience working in or alongside matrixed, multi‑regional organisations, with the ability to hold both local and global perspectives simultaneously and influence across both
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Equal Opportunity Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Director, Insights & Measurement – Prime Video EU - 12 month FTC employer: Wppmedia
WPP Media is an exceptional employer that champions creativity and innovation, providing a dynamic work environment in London where employees can thrive. With a strong commitment to employee growth, competitive benefits, and a culture that values collaboration and respect, WPP Media empowers its team members to drive impactful change while working on exciting projects with leading brands like Amazon. Joining WPP Media means being part of a forward-thinking organisation that embraces AI-driven insights and fosters a supportive community for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Insights & Measurement – Prime Video EU - 12 month FTC
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Director, Insights & Measurement – Prime Video EU - 12 month FTC
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wppmedia from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wppmedia specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wppmedia, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wppmedia you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wppmedia that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wppmedia, so think on your feet and don't hesitate to showcase your creativity!
