At a Glance
- Tasks: Lead innovative data strategies for a major UK telco client and drive AI-driven media solutions.
- Company: Join WPP Media, a leader in AI-driven marketing and data intelligence.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
- Why this job: Make a real impact by transforming data strategies for top brands.
- Qualifications: Experience in data strategy and strong leadership skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com .
3363 - Director, Data Strategy, UK (FTC)
Role Summary and Impact
We are seeking a Director to join our Data Strategy team for our major UK telco client, BTEE.
The BTEE team (aka Open Connect) is one of the largest UK clients in the agency and the data work on the account is innovative and future-facing, with clients who are data savvy and champion our work across their business.
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.
BT Consumer is a data rich client and that combined with client's willingness to test and evolve makes for opportunities to do agency leading work.
Work is recognised by awards, agency-firsts and also Tel Co-firsts for the EMEA market.
This role will be part of an agency-team-wide-push to adopt AI and drive innovation to drive client outcomes.
The main focus areas of this role are as below
- Data-led audience and bidding strategy enablement;
- Using the datasets and technology available to BTEE, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
- Working closely with the Transformation lead and ensuring broader strategic workstreams and acceleration projects find a place in campaign activity and are set up in a way that's measurable and methodical.
- Technology Project Ownership;
- As part of the BTEE's Media Acceleration Roadmap, you will own broader workstreams to drive outcomes across DPAM use-cases, including the client's roadmap with Amazon Marketing Cloud.
- You will be part of wider workstreams that bring together the power of WPP as a group, which for example could include working with parts of the business beyond WPP Media, in order to bring new exciting projects to BT.
- Cross-functional Collaboration;
- You will be in charge of Open Connect's paid media Audience Approach and Audience Playbook, ensuring this stays up to date.
- Maintaining Data Strategy ways of working in the campaign cycle with internal agency practices on the BT account plus when activity Media Solutions.
- Be a conduit between technical and less technical teams within the agency, ensuring alignment on project goals and client objectives and speaking in the correct data language to the clients.
- Work with the client and embedded agency teams to define, justify and request future signals and data products which can drive the clients business goals.
This includes our internal Tech & AI Consulting team and the embedded engineering team at BTEE who build data products for us.
Management
This role sits above the development of Data Strategy Associate Director, Data Strategy Manager and a Data Strategy Associate. It will involve light management duties.
Each of these three reports will own the Data Strategy input in the campaign process for a specific product vertical.
As their manager, you will need to ensure they are producing high-quality work and look to unblock any challenges they have.
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Director, Data Strategy, UK (FTC) employer: wppmedia
WPP Media is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for the Regional Paid Social Director to thrive. With a commitment to employee growth through unique partnerships like OpenDoor with Amazon, WPP offers unparalleled opportunities for professional development in a dynamic environment. Located in London, employees benefit from a vibrant city atmosphere while working on transformative projects that challenge the status quo and drive impactful results.
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We think this is how you could land Director, Data Strategy, UK (FTC)
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We think you need these skills to ace Director, Data Strategy, UK (FTC)
Some tips for your application 🫡
Highlight Your Data Projects:When applying for a temporary data science role at wppmedia, make sure to showcase any relevant projects you've worked on. Whether it's a personal project, an academic undertaking, or contributions to an open-source initiative, detailing these experiences can really set you apart and demonstrate your practical skills.
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Show Your Flexibility:Since this is a temporary role, it's important to convey your adaptability and willingness to learn. In your cover letter to wppmedia, emphasise how quickly you can get up to speed with new tools or projects. Highlight any previous experiences where you've had to adjust to new environments or challenges.
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How to prepare for a job interview at wppmedia
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For a data science gig, it's crucial to demonstrate your analytical abilities. Be ready to discuss previous projects and the methodologies you used. Think about how you can quantify your impact—did your analysis improve efficiency or save costs? These are the stories that will stick with interviewers at wppmedia.
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You might face technical questions on tools relevant to data science, like Python, R, or SQL. Prepare to solve a problem live—perhaps they'll ask you to write a simple query or code snippet. It’s cool to talk about them, but we need to show we can do it in practice, especially in a temporary role where quick results matter.
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Since this is a temporary position, emphasise your ability to learn quickly and adapt to new tools or workflows. Share examples of how you've thrived in fast-paced environments before, and how you can hit the ground running at wppmedia.
✨Prepare a Portfolio of Your Work
Bring your portfolio to the table—showcase projects where you've leveraged data science techniques to solve problems. Whether it’s a GitHub repository or a set of case studies, having tangible examples of your work will help you stand out and show what you bring to the team at wppmedia.
