At a Glance
- Tasks: Manage and optimise biddable media campaigns across Europe for top brands.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Dynamic team environment with opportunities for mentorship and growth.
- Why this job: Be the driving force behind impactful campaigns for global brands.
- Qualifications: Experience in media activation and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Cross Channel Account Manager
The Role
We are the WPP Media GCS (Global Client Solutions) MMD (Media Management & Delivery) team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue‑chip clients for both direct and brand‑led initiatives including but not limited to: adidas, AkzoNobel, Mastercard, PlayStation, the Coca‑Cola Company, and many more.
The Cross Channel Account Manager is a vital, hands‑on role responsible for the day‑to‑day execution, optimisation, and reporting of biddable media (Search, Social, and Programmatic) within the newly formed European HME Hub. Reporting directly to the Cross Channel Account Director, you will be the key driver of campaign performance. You will manage the end‑to‑end campaign lifecycle—from initial set‑up to daily optimisation and post‑campaign analysis—ensuring that all activities are delivered flawlessly and align with local market requirements.
Skills and Experience
Campaign Execution & Optimization
- Own the end‑to‑end activation process for Search, Social, and Programmatic campaigns across European markets, ensuring flawless set‑up, QA, and launch.
- Make campaign adjustments and optimisations (bid management, budget shifts, audience targeting, and creative rotations) to maximise campaign performance and meet client KPIs.
- Implement best‑practice campaign hygiene, naming conventions, and structural frameworks across all platform accounts.
- Utilise automation tools and platform features to increase daily work efficiency and streamline execution across EMEA workstreams.
Reporting & Market Support
- Act as the day‑to‑day operational contact for local market stakeholders, answering technical questions, troubleshooting tracking issues, and delivering performance updates.
- Gather, analyse, and package weekly/monthly performance data into clear, actionable reports and insights for client and internal review.
- Support the Account Director in identifying optimisation trends, testing opportunities, and platform innovations to share with local European markets.
- Ensure tracking, tagging, and measurement setups are fully validated prior to campaign launches.
Workflow Coordination & Financial Hygiene
- Coordinate daily task delivery with our offshore activation hub in India, providing clear briefs, reviewing their output, and ensuring timely campaign deployment.
- Support the mentorship and day‑to‑day guidance of junior team members/Executives.
- Maintain strict financial hygiene by monitoring daily campaign spend against budgets, managing media plans, and assisting with monthly billing and reconciliation processes.
About Yourself (Skills and Experience)
- Hands‑On Practitioner: highly technical, detail‑oriented, and comfortable working directly within biddable platforms.
- Core Media Activation Experience: proven experience managing and optimising paid media campaigns, with a strong foundation in multi‑market delivery.
- Platform Mastery: practical, hands‑on experience utilizing major biddable and programmatic platforms: direct experience in buying platforms such as Google Ads, DV360, YouTube, and Meta, and ability to apply knowledge and learn other platforms at pace.
- Solid understanding of measurement, tagging, and tracking technologies such as Campaign Manager 360 and Google Analytics.
- Organised Project Manager: ability to multitask and stay organised while managing multiple campaign deadlines, budgets, and markets simultaneously.
- Clear Communicator: strong written and verbal communication skills, with the ability to explain tactical performance trends and platform updates clearly.
Required Education and Experience
- Proven experience in media activation (hands‑on keyboard), delivering performance and brand campaigns.
- Experience or strong interest in running campaigns across multiple countries/languages.
- Experience working in a fast‑paced agency environment.
- Familiarity with working alongside offshore activation hubs (specifically India) is highly desirable.
Life at WPP Media & Benefits
Our commitment to employee well‑being is reflected in a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Employment
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Location
UK-based role requiring individuals to have the right to work in this location.
Cross Channel Account Manager employer: Wppmedia
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture, offering employees the flexibility of a hybrid working model in the vibrant setting of Greater London. With a strong emphasis on professional growth, we provide ample opportunities for skill development and career advancement, ensuring that our team members are equipped to deliver outstanding client solutions. Join us to be part of a forward-thinking organisation that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Cross Channel Account Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Cross Channel Account Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
