At a Glance
- Tasks: Lead social strategy and creative direction for global brands in influencer marketing.
- Company: Join WPP Media, a leader in AI-driven media and innovative marketing solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and a hybrid work environment.
- Other info: Collaborative culture with opportunities for professional growth and mentorship.
- Why this job: Make an impact by shaping social-first strategies and campaigns that resonate globally.
- Qualifications: Experience in social strategy and influencer content with strong pitching skills.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator‑led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award‑winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long‑term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.
Skills and Experience
We are seeking a commercially minded Associate Strategy Director (Social Media) to lead social strategy and creative direction within our growing team. This role is for a social‑native leader who understands platforms, creators and culture, and who is confident pitching and selling ideas. You will turn complex briefs into clear social opportunities, build insight‑led strategies that work across the funnel, and shape social‑first ideas that feel native in the feed. You will also set the bar for how we present our thinking, making it persuasive, memorable and practical to deliver.
Key Responsibilities
- Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measurement thinking.
- Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns.
- Define success by channel and funnel stage, aligning strategy to client objectives and KPIs.
- Lead development of social‑first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures.
- Ensure ideas are platform‑native across TikTok, Reels, Shorts, YouTube and other relevant channels.
- Maintain high creative standards across influencer‑led work, balancing brand needs with creator authenticity.
- Lead and deliver compelling pitch narratives that win confidence and drive decisions.
- Present clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger work.
- Partner with account and production teams to ensure ideas are commercially viable and operationally sound.
- Lead and mentor the strategy team, building a collaborative, high‑performance environment.
- Develop junior talent through coaching on social strategy, storytelling and presentation craft.
- Act as a thought leader through POVs, talks and internal training on social and creator trends.
Role Requirements
- Significant experience in social strategy, influencer content and creative leadership within influencer marketing or social‑first environments.
- Deep knowledge of the influencer ecosystem and how platform mechanics shape performance.
- Strong pitching skills with a demonstrable record of winning and expanding client partnerships.
- The ability to distil complex insights into clear frameworks and sellable recommendations.
- A collaborative leadership style with experience mentoring high‑performing teams.
- Exceptional communication skills, written and verbal, with strong attention to detail.
- Commercial awareness to ensure strategies are profitable, practical and aligned with client objectives.
Life at WPP Media & Benefits
Our comprehensive benefits package includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days. WPP Media also offers extensive global networks, professional development opportunities, an inclusive culture built on trust and respect, and a hybrid approach with teams in the office around four days a week.
Equal Opportunity & Legal Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration and connection in an open and supportive environment. Please note this is a UK‑based role and requires individuals to have the right to work in this location.
Assoicate Director, Strategy employer: Wppmedia
WPP Media is an exceptional employer that champions creativity and collaboration, offering a dynamic work environment where innovative ideas thrive. With a strong focus on employee growth, WPP Media provides extensive professional development opportunities, a comprehensive benefits package, and a hybrid working model that promotes work-life balance. Join a diverse team of social natives in a culture built on trust and respect, where your contributions directly impact global brands and their marketing success.
StudySmarter Expert Advice🤫
We think this is how you could land Assoicate Director, Strategy
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like Wppmedia!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Assoicate Director, Strategy position at Wppmedia via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Assoicate Director, Strategy
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at Wppmedia.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to Wppmedia’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at Wppmedia
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to Wppmedia. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at Wppmedia. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to Wppmedia.
