At a Glance
- Tasks: Lead enablement activities and drive client engagement for innovative media products.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Be part of a creative team that values trust and innovation.
- Why this job: Make a real impact by helping clients maximise their media investments.
- Qualifications: Experience in client enablement and strong collaboration skills required.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com .
1780 - Associate Director, Product Enablement, UK
Role Summary and Impact
We are seeking a Optimise SME Director to oversee enablement activities across the UK market or platform for a major client within the Open Media Studio ecosystem.
This role is ideal for someone who thrives in a hands-on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from WPP Open Optimise products.
You will be responsible for ensuring that enablement plans are executed effectively, that client teams are trained and supported, and that feedback loops are established to continuously improve the client experience.
You will work alongside regional and global enablement leaders to ensure your cluster's enablement efforts align with Choreograph's broader business objectives.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people.
It's what elevates us to deliver exceptional experiences for both our clients and each other.
- In this role it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
- Pitch support: Collaborate and own the set up of discover and plan capabilities in pitch environments and scenarios.
Act as the SME with data strategy to enable the pitch team and participate in pitches where required/upskill pitch leaders as required.
- Market / Platform level
- Client
- Enablement
Oversight: Manage enablement programs for a market for a major client.
Ensure market is onboarded effectively, trained on OMS products, and supported through adoption phases.
Partner with account teams to identify opportunities to expand product usage and deliver measurable business impact.
- Hands-On
- Enablement
Delivery: Conduct product walkthroughs, demos, and training sessions tailored to client needs.
Support change management initiatives to help client teams transition to OMS-enabled workflows.
Provide practical guidance and best practices to drive day-to-day adoption.
- Collaboration & Liaison: Act as the primary enablement contact for your market or area of expertise , connecting clients with product, engineering, and data strategy teams and escalating to Enablement leadership as required.
Gather and relay client feedback to inform product improvements and roadmap priorities.
Coordinate with regional enablement peers to share learnings and ensure consistency across accounts.
- Performance Tracking & Reporting: Monitor adoption metrics, engagement levels, and client satisfaction within your cluster.
Identify trends and areas for improvement, and work with the regional enablement lead to adjust strategies accordingly.
- Support for Growth & Retention: Assist in new business pitches and client retention efforts by showcasing OMS capabilities.
Develop enablement materials, case studies, and success stories that highlight value delive
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Associate Director, Product Enablement, UK employer: wppmedia
WPP Media is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for the Regional Paid Social Director to thrive. With a commitment to employee growth through unique partnerships like OpenDoor with Amazon, WPP offers unparalleled opportunities for professional development in a dynamic environment. Located in London, employees benefit from a vibrant city atmosphere while working on transformative projects that challenge the status quo and drive impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Product Enablement, UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Director, Product Enablement, UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
