At a Glance
- Tasks: Lead global partnerships and develop innovative strategies for top brands like Coca Cola and Ford.
- Company: Join WPP Media, a leader in AI-driven media solutions and transformative growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make an impact by shaping strategic partnerships in the evolving media landscape.
- Qualifications: Strong relationship management skills and a deep understanding of digital media.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
This Partnerships Director role is the link between our Global Investment specialists and WPP Media and agency Client Account teams, working to define and deliver joint business plan (JBP) partnership opportunities for key global clients, primarily The Coca Cola Company but with the opportunity to expand to other brands such as Ford, Colgate and Estee Lauder.
This role will also work in tandem with Strategy leads and Account teams to identify relevant media partners, to then develop integrated investment strategies with, delivering best in class, progressive, strategic client partnerships.
Aided by support from the broader team, the Partnerships Director will define client's JBPs with media partners, such as Google, Amazon, Pinterest, Meta and TikTok, to maximise client benefits, and then work to deliver these commercial and strategic benefits throughout the year. Cooperation with, and co-ordination of, local and regional market teams will be central to this, to ensure a consistent approach and successful execution of the negotiated benefits.
This role will require high levels of relationship management, strategy, coordination and organization as it will involve management of a complex client and agency structure.
The Partnerships Director will need to gain a deep understanding of our client's businesses and will need to apply their digital (and to a lesser extent, offline) landscape and strategic knowledge to ensure that the client partnership team delivers the most effective plans to deliver on the client's objectives and the changing entertainment marketing landscape.
They will be responsible for managing partner relationships with the key digital vendors (Meta, Amazon, Google, etc.) to ensure that our clients gain maximum benefits from trading deals brokered and JBPs. Measurement is a key part of the role, so this role is also responsible for ensuring that digital investment associated with the JBPs is tracked and reported back to the client, to ensure full transparency of pacing versus any investment endeavours in place.
Reporting of the role
This role reports to the Global Head of Partnerships.
Responsibilities of the role:
- Work collaboratively within the WPP Media network, and specialist practice departments e.g. DPAM teams, Brand Safety and Governance, to deliver innovative and media-first, cross media Global JBP opportunities
- Develop a strong understanding of media landscape working closely with on and offline Global partners, to ensure first mover opportunities are leveraged for client
- Support in development and monitoring of opportunities with key vendors in the Diversity, Sustainability and Inclusion space, helping to grow client spend
- Identify key areas of partnership growth and work collaboratively with client teams, as an extension to their strategy & planning teams, to deliver and activate Global JBPs
- Support in the deployment and monitoring of Global JBPs, across local markets and regions, to ensure targets are met and value is unlocked
External Relationship Management
- Demonstrate an ability to build and maintain strong working relationships with clients, global media vendors, proprietary media opcos and internal teams, to drive collaboration and best in class delivery
- Develop and sell partnerships persuasively and with confidence, passion and enthusiasm to both clients and internal stakeholders
Associate Director, Partnerships, Global employer: wppmedia
WPP Media is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for the Regional Paid Social Director to thrive. With a commitment to employee growth through unique partnerships like OpenDoor with Amazon, WPP offers unparalleled opportunities for professional development in a dynamic environment. Located in London, employees benefit from a vibrant city atmosphere while working on transformative projects that challenge the status quo and drive impactful results.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Partnerships, Global
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We think you need these skills to ace Associate Director, Partnerships, Global
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at wppmedia
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
