At a Glance
- Tasks: Lead analytics for global clients, optimising media campaigns and providing actionable insights.
- Company: Join WPP Media, a leader in AI-driven media solutions and data intelligence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact on global brands while working with cutting-edge data technology.
- Qualifications: Degree in a quantitative field and experience in analytics or data science.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
This role is within the Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation. The Global Client Solutions (GCS) team is responsible for all global clients within WPP. DTA is responsible for servicing clients with best‑in‑class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
We are seeking an Analytics Associate Director to join our growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading advertiser, JLR, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.
Key Responsibilities
- Build and apply a deep understanding of marketing objectives to support account teams with comprehensive measurement and testing plans.
- Lead the creation of clear, robust and thought‑provoking campaign reviews and insights, providing actionable recommendations to improve marketing effectiveness.
- Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation.
- Provide actionable insights and design experiments to optimise campaign performance, focusing on brand and conversion lift studies.
- Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day‑to‑day strategic partner.
- Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
- Support the commercial health of your client account by contributing to the scoping and delivery of high‑value analytics projects; participate in new business pitches; coordinate with vendors for the assessment and management of bespoke measurement solutions.
- Translate complex data concepts for stakeholders and contribute to the company’s data strategy, promoting data‑driven innovation within the media industry.
Essential Skills & Qualifications
- Highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions.
- Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
- Experience in analytics, measurement, data science, or a related field.
- Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise.
- Well‑developed problem‑solving skills and the ability to think critically and creatively.
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory.
- Strong communication skills, with the ability to present complex ideas to both technical and non‑technical audiences.
- Able to work independently and as part of a cross‑functional team, using project management tools such as Jira/Trello; ability to project‑manage analytics projects.
- Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise.
- Experience in mentorship and management, ability to display empathy in difficult situations and lead by example.
- Stay up‑to‑date with the latest industry trends and advancements in data science and analytics.
- Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib.
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed, including knowledge of media data and incremental measurement for both Direct Response and Brand campaigns.
- Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.
Associate Director, Analytics - Global Clients employer: Wppmedia
WPP Media is an exceptional employer that champions a culture of collaboration and creativity, making it an ideal place for professionals seeking to thrive in the dynamic field of analytics. With a commitment to employee growth and a focus on innovative data solutions, WPP offers unique opportunities to work with leading global brands like JLR, while fostering an inclusive environment where every voice is valued. The company's AI-driven approach and emphasis on personalisation ensure that employees are at the forefront of industry advancements, making a meaningful impact on client success.
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We think you need these skills to ace Associate Director, Analytics - Global Clients
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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