At a Glance
- Tasks: Support campaign management and deliver top-tier results for clients.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Gain hands-on experience in cutting-edge ad technology and media strategies.
- Qualifications: Passion for marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals. We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.
Role Summary and Impact
The Activation Executive is pivotal in ensuring the successful setup and ongoing management of campaigns. This role involves supporting a team of activation specialists in executing our commitment to clients. The Activation Executive gathers and provides crucial information for decision-making on performance and optimisations while acquiring essential digital knowledge. Reporting into an Activation Associate Director, the Activation Executive gains practical experience with various activation platforms within our solution portfolio. Collaborating with managers, Senior managers, associate directors, and offshore activation specialists, they strive to deliver top-tier campaigns and results for our clients.
Key Responsibilities
- Develop campaign activation expertise through supporting end-to-end campaign management for clients.
- Execute daily activation tasks to achieve client outcomes across all accounts managed by your team.
- Support with campaign lifecycle, including setup, reporting, analysis, optimisation, and troubleshooting.
- Deepen knowledge into the client’s business and KPIs to assist in implementation of test and learn plans.
- Collaborate with our Planning teams to provide targeting recommendations and forecast availability for client briefs.
- Handle multiple tasks and workstreams simultaneously, ensuring adherence to best practices.
- Offer operational troubleshooting and technical support, escalating issues as necessary.
- Expand your knowledge of the Media Solutions product suite and the role of data, AI, and analytics in enhancing campaign performance.
- Stay abreast of programmatic landscape developments, industry trends, platforms, and technology partners.
Reporting and Analytics
- Conduct daily in-flight performance checks to identify any issues or areas for improvement.
- Generate optimisation and performance reports as needed.
- Utilise available dashboards to maximise campaign results.
- Recommend optimisations to achieve campaign goals.
- Support discrepancy investigation and resolution.
- Understand the basics of margin, monetisation, and billing processes.
- Aid in producing and delivering post-campaign analysis and reports.
Processes and Operational Efficiencies
- Understand and implement best practices for quality, efficiency, and accuracy throughout the campaign lifecycle.
- Utilise existing automation tools effectively in campaigns.
- Follow activation controls, best practices, and quality assurances.
- Collaborate with the offshore team.
- Maintain due diligence for operational tasks, including Salesforce and supplier reconciliation.
- Engage with the activation community to refine processes as products and technology advance.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Requirements
- Eager to acquire new skills with a keen interest in Ad technology.
- Team player with strong collaborative spirit.
- Proficient in Excel with analytical capabilities; ready to master key business systems.
- A passion for marketing, advertising, and media.
- Curious about internet functionality, online advertising industry, and its evolving trends and technologies.
- Experience with technical/digital platforms, with DSP experience advantageous.
- Outstanding communication skills with a knack for building effective relationships.
- Independent initiator open to seeking assistance and suggesting new ideas.
- Detail-oriented with the ability to juggle various clients and tasks effectively.
- Highly organised with exceptional time-management and prioritisation skills.
- Solution-focused, able to perform well under time constraints.
- Competent in managing expectations and fostering strong colleague relationships.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equal Opportunity Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Hybrid Work & Accommodations
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Activation Executive employer: Wppmedia
WPP Media is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture where creativity thrives. With access to cutting-edge technology and a commitment to personal development, employees can enhance their skills in a supportive environment while enjoying competitive benefits such as comprehensive health plans and generous paid time off. Located in the UK, WPP Media fosters a hybrid work model that encourages teamwork and innovation, making it an ideal place for those seeking meaningful and rewarding careers in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Activation Executive
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
Why not kick off a blog or a social media account where you can showcase your marketing skills? Share insights, strategies, or even trends you spot. This not only lets potential employers see what you can do but also helps you build a portfolio that's all your own!
✨Engage in Online Marketing Communities
Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
✨Keep an Eye on Creative Internships
Look out for internships on company websites, especially those like Wppmedia who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Activation Executive
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Wppmedia.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Wppmedia and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Wppmedia
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
✨Brush up on your tools and trends
Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Wppmedia.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
