At a Glance
- Tasks: Lead impactful Paid Social campaigns for the UK Government and drive innovative strategies.
- Company: Join WPP Media, a leader in AI-driven media solutions with a collaborative culture.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on creativity, collaboration, and personal development.
- Why this job: Make a real difference in government communications while working with cutting-edge social media strategies.
- Qualifications: Experience in Paid Social management and strong people skills are essential.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
We are seeking a highly experienced Paid Social Director to lead the planning and activation of high-impact International Paid Social Campaigns for the UK Government. This is a pivotal leadership role within our expanding UK Government portfolio, demanding seamless collaboration with central planning, strategy, and cross-channel specialists. You will be instrumental in developing and executing cutting‑edge Paid Social strategies, with a particular focus on leveraging LinkedIn's unique targeting and engagement capabilities for government communications and objectives.
Key Responsibilities:
- Campaign Management: Oversee and ensure best‑in‑class Paid Social campaign activation across relevant accounts, ensuring campaigns are operating at the highest standard and delivering highest quality output for our clients. Develop and implement innovative Paid Social strategies, specifically tailored for the UK Government's objectives and audience, with a strong focus on platforms like LinkedIn, Meta (Facebook/Instagram), X (Twitter), and TikTok.
- Client and Partner Management: Ultimate responsibility for client interaction and the success of the relationship, with a focus on nurturing key strategic relationships, and team operations/deliverables. Agree and set business objectives for each client and review campaign performance against these objectives.
- People Management: The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs. Ensure individuals workloads are managed and prioritised in line with client needs and SLAs.
- Operational Excellence: The appropriate use of tools to drive accountability in Paid Social buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends.
Skills & Experience
- Passionate about Paid Social activation and driving continued excellence.
- Proven experience in multi‑channel Paid Social campaign activation and management.
- Deep and demonstrable expertise in LinkedIn Ads Manager, including advanced targeting and ad formats.
- Proven experience in managing large‑scale, complex campaigns on Meta, X, and TikTok.
- Exceptional people management skills, including support and development of junior team members.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Paid Social
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wppmedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wppmedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wppmedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wppmedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director, Paid Social
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wppmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wppmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wppmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wppmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wppmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wppmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
