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- Tasks: Lead user research for a GenAI marketing platform, ensuring it meets user needs and enhances workflows.
- Company: WPP is a global leader in marketing services, dedicated to creativity and innovation.
- Benefits: Enjoy a hybrid work model, continuous learning opportunities, and a culture of creativity and belonging.
- Why this job: Influence the future of AI tools in a creative environment while collaborating with diverse teams.
- Qualifications: Experience in user research, especially in digital transformation and AI; strong qualitative and quantitative skills required.
- Other info: WPP values diversity and offers equal opportunities for all applicants.
The predicted salary is between 42000 - 84000 £ per year.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We\’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Why we\’re hiring:
We are looking for a Senior User Researcher to play a key role in guiding the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees deliver work. As a foundational part of our digital transformation, this platform blends intelligent automation, role-based AI agents, and new ways of working to streamline project delivery. This is an opportunity to influence how a global creative organization builds and scales the next generation of AI-powered tools and behaviours. You’ll be the bridge between our global users and the platform creators—ensuring we build something useful, usable, and truly transformative.
What you\’ll be doing:
- Research Leadership:Lead the planning and execution of the research roadmap for the GenAI platform, designing and conducting mixed-methods research to explore user needs, workflows, and barriers to adoption.
- Insights for Behaviour & Adoption:Explore behavioural drivers related to GenAI adoption, translating findings into actionable insights that inform strategies for mindset shifts and sustained usage.
- Prototype & Product Testing:Collaborate with UX, Product, and AI teams to design and execute usability tests, concept evaluations, and in-field studies on AI agents and workflows.
- Continuous Feedback & Learning:Implement and manage systems to capture ongoing user feedback and translate research findings into clear, actionable insights that guide product development, UX design, and agent strategy.
- Cross-Functional Collaboration: Partner closely with Product, UX, AI Coaching, and Change teams to embed user insights at every phase, facilitating co-creation workshops and acting as a strong advocate for user needs.
What you\’ll need:
- Experience in user research, design research, or human-centered design, preferably within enterprise platforms, digital transformation, or AI.
- Proficient in qualitative methods (interviews, ethnography, usability testing) and quantitative analysis (surveys, metrics interpretation).
- Experience conducting research in complex, multi-role enterprise environments.
- Strong understanding of behavioral research, digital adoption challenges, and designing research to support change programs.
- Comfortable working with AI-driven tools and emerging technologies like LLMs or automation platforms.
- Skilled in storytelling and translating data into insights that influence decisions.
- A background in psychology, HCI, sociology, anthropology, or a related research discipline is preferred.
- Experience with digital tools like Figma, Dovetail, Miro
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Senior User Researcher, WPP Open employer: WPP
Contact Detail:
WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior User Researcher, WPP Open
✨Tip Number 1
Familiarise yourself with WPP's core values and mission. Understanding how they leverage creativity for transformation will help you align your responses during interviews, showcasing your passion for their vision.
✨Tip Number 2
Network with current or former employees of WPP on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Senior User Researcher role.
✨Tip Number 3
Prepare to discuss specific examples of your user research experience, particularly in AI-driven environments. Highlighting your familiarity with tools like Figma and Dovetail will demonstrate your readiness to contribute from day one.
✨Tip Number 4
Stay updated on the latest trends in user research and AI technologies. Being able to discuss recent developments or case studies during your interview will show your commitment to continuous learning and innovation in the field.
We think you need these skills to ace Senior User Researcher, WPP Open
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and requirements of the Senior User Researcher position at WPP. Tailor your application to highlight your relevant experience in user research, particularly in enterprise platforms and digital transformation.
Showcase Your Skills: In your CV and cover letter, emphasise your proficiency in qualitative and quantitative research methods. Provide specific examples of how you've successfully conducted user research and translated findings into actionable insights, especially in complex environments.
Highlight Collaboration Experience: WPP values cross-functional collaboration. Make sure to include examples of how you've worked with UX, Product, and AI teams in the past. Discuss any co-creation workshops or collaborative projects that demonstrate your ability to advocate for user needs.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also tell a story about your journey in user research. Connect your background in psychology, HCI, or related fields to the work WPP is doing, and explain how you can contribute to their mission of creative transformation.
How to prepare for a job interview at WPP
✨Showcase Your Research Skills
Prepare to discuss your experience in user research, particularly in complex environments. Be ready to share specific examples of how you've used qualitative and quantitative methods to drive insights and influence product decisions.
✨Understand the Role of AI in User Experience
Familiarise yourself with how AI is transforming user experiences, especially in marketing platforms. Be prepared to discuss your comfort level with AI-driven tools and how you envision their role in enhancing user adoption and engagement.
✨Demonstrate Cross-Functional Collaboration
WPP values teamwork across various disciplines. Highlight your experience working with UX, Product, and AI teams, and provide examples of how you've facilitated co-creation workshops or advocated for user needs in past projects.
✨Prepare for Behavioural Questions
Expect questions that explore your understanding of behavioural drivers related to technology adoption. Think about how you can translate research findings into actionable strategies that support change and enhance user experience.
